Holidays and e-shops – don’t lose control over your business
- 29 July 2024
For small e-commerce owners, going on holiday is often an expensive luxury they cannot always afford. Studies conducted by OnDeck in 2014 show that only 57% of company owners planned a holiday, and out of that number only 61% decided to take a full week off. It’s understandable in the light of the fact that e-commerce businesses operate without any breaks 24/7. Online shops are connected to the global market, which means that customer needs may occur at any time, requiring an immediate reaction.
What challenges await e-shop owners when preparing to go on holiday?
Constant availability is a demanding requirement
Regardless of its size, an e-commerce business is highly demanding in terms of availability, which is felt in particular by owners and managers. For example, a manager of a medium-sized internet shop with electronics must have up-to-date information on competitor prices and be able to immediately react to market changes in order to stay competitive and remain at a top ranking position. When the main person responsible for price monitoring is unavailable, it can lead to delays with price adaptation resulting in less attractive offers.
No flexibility in terms of time and resource management
E-shop management requires effective use of time and resources, which may be difficult due to complex structure and intricate processes. Manual revision of competitor offers and the subsequent manual adaptation of prices can quickly lead to excessive workload not only for owners, but the entire team.
The fear of losing control over the company
Loss of control over key aspects of the business is a common fear among many e-commerce owners regardless of the scope of their activity. For instance, a CEO of a large e-commerce platform may be very strongly involved in everyday operations to ensure the high quality of customer service and effective logistics. The reluctance to delegate tasks may result from the need to maintain high company standards, whereas the fear of “dropping out” of the market may effectively ruin any holiday trip.
The management of holidays and intense sales periods is a key challenge for those owners of sales platforms who have to maintain a balance between constant availability and the need for rest and regeneration.
Effective data analysis
The introduction of the Dealavo tool for the management of e-commerce becomes an important factor for company owners who wish to effectively manage their business while enjoying a well-deserved holiday at the same time. The automation of processes provided by Dealavo allows e-shop owners to focus on strategic planning while the system monitors prices and analyses the competition effectively and automatically. It’s worth mentioning that Dealavo bases the analyses on data collected with 99% effectiveness, ensuring a solid resource and a guarantee of success in decision making and re-pricing activities.
Having well-configured rules in Dealavo enables the swift adaptation of prices to the ever-changing market conditions, which translates into higher flexibility of your activities and allows for more effective management during intense sales periods.
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Price automation
Dealavo offers advanced tools for the management of prices and competitor analysis, which enable e-shops swift adaptation to market changes. Thanks to the detailed price configuration, e-commerce owners may quickly react to changes in the competitive environment, which increases the flexibility of their operations. For instance, with Dealavo, the owner of a cosmetics e-shop can dynamically change the prices of products to draw customers during a discount period without the need for constant supervision of the market. Thanks to such actions, the margin will never be under risk, even if your competition plans their own discount initiatives during the same period of time.
Preparing for any season, not just summer holidays
Preparation for intense sales seasons is the key to success of every e-commerce. Dealavo supports e-commerce owners in the preparation for such intense sales periods as Black Friday. Functionalities such as price optimisation and process automation allow e-shops to effectively prepare for large traffic spikes and the increased demand for products.
Importantly, the implementation of Dealavo automation allows for both stress-free holidays as well as the preparation for particularly intense sales activities at the end of the year.
The integration of the Dealavo tool for the management of e-commerce does not only facilitate business operations, but it also enables e-commerce owners the better management of time and resources, and it supports the effective preparation for changes in the market environment as well as intense sales periods. The rules “Easy gain” and “Clever move” are just some of the solutions that allow shop owners to have a peaceful, stress-free holiday and the much-needed support during the upcoming busiest time of the year.
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