E-commerce has become a vital part of the European economy. Buying online is now more natural to some customers than standing in queues in physical stores. The recently published report “2021 European E-commerce Report”, executed by Amsterdam University of Applied Sciences and Centre of Market Insights, examines the role of e-commerce by such measures as...
Shopee – key information about the Asian marketplace
The Asian e-commerce market has transformed in the last few years and will undoubtedly grow in the next few decades. A good example is a Singaporean marketplace called Shopee. It fights for a strong position in the global e-commerce market with other rapidly developing platforms such as Lazanda and AliExpress. What distinguishes this new platform,...
Performance marketing – how to grow sales quickly and effectively?
Category: E-commerce marketing
There are many marketing techniques available on the market, but one particularly stands out. Today, we will talk about performance marketing, sometimes referred to as performance advertising as well. If you want to grow sales quickly – that’s your best bet. What is performance marketing? What do you need to know about this strategy? And...
What are Allegro Ads?
ADS advertising is a special type of product placement on Allegro platform. The payment is based on the number of times users click on the ad (pay-per-click). Currently, there are several variants of such advertising and their efficiency depends on many factors, such as selecting proper ad placement, adjusting rates and the budget, as well...
Everything you need to know about e-commerce analytics
Category: E-commerce marketing
How can you create the perfect e-commerce business? Are elements like legible layout, intuitive operating, and vast inventory sufficient? These aspects are, of course, of paramount importance, but frequently, the list of your must-haves is much longer. That’s why e-commerce analytics is so important. In this article, we will show you how and why you...
E-commerce market in Europe – how to start selling internationally?
Category: E-commerce management
If you run an e-commerce business, the idea of expanding your business abroad has probably crossed your mind. Nowadays it’s easier than ever to sell in foreign countries. One of the reasons is the popularity of international marketplaces and the ease with which a seller can add new countries to the covered markets list. However,...
Facebook Ads for e-commerce: Effective advertising on Facebook
Category: E-commerce marketing
The decision to start advertising your e-commerce business via Facebook Ads can be a huge milestone in your store’s development. Thanks to a mind-boggling reach and vast ad personalization options, you can reach precisely the customers you want. How can you do that? When you analyze the marketing offer of Mark Zuckerberg’s platform, you will...
Pricing trends in the electronics & household appliances e-commerce market: Interview with Jakub Kot, CEO at Dealavo
Category: Pricing strategies
This interview is part of the report “Trends in the electronics and household appliances e-commerce market“. Over the last few years, you had a chance to discuss the pricing topics with representatives of several industries. Have you noticed anything particular about the companies offering electronics or household appliances? Are their pricing needs somehow different? Jakub...
How Can Social Media Help Upcoming D2C Businesses Acquire Customers and Optimize CAC?
Category: News and press releases
The rise of direct-to-consumer (D2C) brands is one of the most prominent eCommerce trends in this era of online retail. D2C sales in the US alone are projected to reach $175 billion by 2023, up from only $76.68 billion in 2019. Customers are also showing significant interest in buying from D2C brands. Over 50% of...
Effective sales promotions for e-commerce
Category: Pricing strategies
Sales promotions can be very effective when it comes to increasing sales and customer engagement in your online store. However, as always, you should start with a well-thought-out strategy. What should you remember about when it comes to sales promotions? What techniques can you use? And what mistakes should you avoid? That’s what we are...