The success of retailers and manufacturers today is highly dependent on their ability to stay ahead of the competition. In order to do that, understanding pricing strategies is essential. One of the most influential and beneficial techniques for influencing customers’ buying behavior is dynamic pricing. This type of pricing acts as a tool for companies...
How to Prepare Your WooCommerce Store for International Sales
Category: E-commerce
With the growth of e-commerce and the increasing globalization of business, expanding your online store’s reach to a global audience has become more important than ever. However, entering international markets requires careful planning and preparation. In this article, we will discuss the key steps you need to take to adjust your WooCommerce store for international...
What is dynamic pricing and how does it work
Category: Pricing strategies
Dynamic pricing has become an increasingly important tool for e-commerce companies and retailers to maximize their profits. By being able to change a product’s price in real-time, businesses can make sure that they stay competitive, attract more buyers, and increase their sales. In this blog post, we’ll look at what dynamic pricing is precisely and...
5 Google Ads Tools to Automate Your Campaigns
Category: E-commerce marketing
With competition in the ecommerce space growing fiercer each day, it’s essential to ensure that your campaigns reach the right audiences. Therefore, it’s good to get familiar with a variety of innovative tools and features to help automate and scale your campaigns with maximum efficiency. In this guide, we’ll discuss five key Google Ads tools...
Google Shopping Best Practices
Google Shopping allows retailers to display their offers and connect with potential customers by providing information such as product descriptions, prices, and images. Sellers can use it by creating a Merchant Center account and uploading their product feed. This enables their goods to be displayed on Google Shopping when users search for relevant keywords. To...
Amazon vs. eBay — which marketplace to choose?
Running sales activities in the modern e-commerce market requires entrepreneurs to use an omnichannel strategy. It consists in being present in several channels at the same time. In addition to their own online stores, sellers use, for example, marketplaces — such as Amazon or eBay. Which of these platforms is more powerful and useful? Let’s...
Price Monitoring Software for the Canadian market
Category: E-commerce
Canada’s e-commerce market is continuing to grow each year. Revenue in the eCommerce market in this part of the world is projected to reach US$61.24bn in 2023. This figure is expected to rise as consumers become more comfortable with online shopping and businesses start to focus on their digital presence. With this growth, it is...
Decoy Pricing Strategy – how can you increase sales volume and boost your profits with a Decoy Effect?
Category: Pricing strategies
Pricing strategies are used in many areas to influence customers’ purchasing decisions. The Decoy Pricing Strategy is particularly effective and can lead to success in e-commerce. In this article, we explain what the Decoy Effect is, the benefits of this pricing, and how Dealavo can help you monitor your prices to best implement your pricing...
Top 5 Internet Store Automation Tools
Category: E-commerce management
E-commerce businesses are facing increasingly complex and competitive markets, making it essential to have the right tools in place to optimize operations and stay ahead of the competition. Automation is a powerful way to streamline processes, reduce costs, and increase efficiency, freeing up time and resources to focus on growth and customer satisfaction. In this...
Discount Pricing Strategy – why should you implement Discount Pricing in your shop?
Category: Pricing strategies
Are you struggling to increase sales and maximize revenue? Discount pricing can be a powerful tool when used strategically, allowing retailers to attract new customers, boost customer loyalty, reduce inventory levels, or promote seasonal events. In this blog post, we’ll explore how to create an effective discount pricing strategy for your business that will help...
