E-commerce is one of the sectors that flourish in the Covid-19 pandemic and there is nothing to indicate that this trend should stop soon. The situation looks similar in different countries. And that’s why more and more online retailers think about cross-border expansion, which is relatively easy in e-commerce. Which tool will help you achieve...
Category: E-commerce
What is cross-selling, and how can you use it to maximize profits?
Category: E-commerce, Pricing strategies
Online store owners have a lot of tools and means to encourage customers to buy more products. One of such techniques is cross-selling. What do you need to know about it? And how can you use cross-selling in your store? Let’s find out. Cross-selling is one of the most straightforward techniques enabling you to increase...
Prisync vs Minderest – which Pricing Intelligence Tool is better?
Category: E-commerce
Price Intelligence Software is a crucial tool in today’s e-commerce world. It’s no secret that the better your knowledge about competition is, the higher your competitive strength grows. If you cannot decide which Price Intelligence Tool to use, you’ve come to the right place. In this article, we’ll present you with all the information you need...
Defining and Increasing Customer Lifetime Value
Category: E-commerce
There are two extremes in marketing – aspiring artists who sincerely believe the product they promote has the potential to change the world and number-driven realists focused on ROI and conversions. As in every field, the key to success lies somewhere in the middle. True heroes know when to allow their creative genius to take...
ROPO (Research online, Purchase offline) & Reverse ROPO and their implications for retailers
Category: E-commerce
Access to information about product prices, reviews and specifications has never been as easy as it is today. Almost no customer leaves his home today without a smartphone in his pocket, ready to quickly check information about product offers on the internet. What are the ROPO & reverse ROPO effects? Where do customers look for...
eCommerce Trends and Forecasts to Prepare for in 2022
Category: E-commerce
The advancements in technology have generally improved the lives of people. For example, instead of driving to and from different stores to buy products, consumers can just place the order online using their mobile device at home. This is why business owners must set up an eCommerce store. By bringing your business to the touch...
The People You Need to Take Your E-Commerce Business to New Heights
Category: E-commerce
Guest post written by Carlota Preston COVID-19 has changed the way we work and live, with our increasingly digital lifestyles likely to remain the status quo. As a result, many industries have had to accelerate their digital presence rapidly, with TechCrunch finding that COVID-19 accelerated the consumer shift to e-commerce by over 5 years. Consequently,...
Product codes: EAN code/International Article Number, GTIN code, ASIN code, ISBN code – what are they?
Category: E-commerce
In e-commerce and retail, products that come from a manufacturer are usually equipped with unique product codes. Their role is to help stores, distributors, and wholesalers identify specific merchandise correctly. Although the most popular product code is EAN, there are also others that you should be aware of. In this article, we will tackle the...
Where do online shoppers look for product inspiration? Best ways to drive traffic to your online store
Category: E-commerce
When you sell online, you need to understand your customers. Where do they look for product inspiration and information? What is the most effective triggering factor to making the purchase? The latest report “The Behavior of Online Shoppers Survey 2021” prepared by Epinion and iPaper gives some interesting insights about customers’ online behavior, preferences and...
m-commerce – what do you need to know about mobile commerce?
Category: E-commerce
Smartphones have triggered a massive revolution in the way we use the internet. Thanks to them (and other mobile devices), we are online 24/7, and the mobile internet is in no way worse than the desktop one. Our smartphones enable us to find the information we need, look for a nearby restaurant, and, yes, shop...