Ceneo is a Polish price comparison website that allows online stores to present their offer to millions of customers. On the other hand – it allows the customers to find the product they are looking at the lowest price. Currently, there are over 26 thousand registered stores on the platform and the total number of...
Category: Marketplaces and price comparison websites
Allegro vs Amazon – major similarities and differences
Initially, Amazon was a platform available only in the US. Gradually, however, it started to become a strong player also on the European markets. In January 2021, it arrived in Poland, and, as of 27 January, it enables account registration at sell.amazon.pl. The Seller Central Poland panel is also available to sellers. This is a...
Amazon launch in Poland – entrepreneurs can already register their accounts
Amazon’s entry into the Polish market had been anticipated for a few months already – this intensified in November 2020, when InPost extended its cooperation with Amazon. Today, on the 27th of January 2021, Amazon made it possible to register accounts in Polish on sell.amazon.pl in preparation for the, already official, launch of the...
Price monitoring on Idealo – how to do it?
As the e-commerce industry develops globally, more and more customers shop online on different platforms. That is why the price tracking on the most important European platforms is the key to success in online sales. One of the most important platforms for the western Europe e-commerce market is Idealo. How to effectively monitor prices on...
How will the new API of Allegro affect the availability of analytical data?
Allegro has entered the stock market and generated a lot of publicity in the media – not only because the Polish e-commerce leader has broken the stock market records but also because of the new API, which disrupted the operations of many websites and restricted the availability of information about the market. Allegro has become...
What is Google Merchant Center and why is it worth using?
If you run an online store, you’ve certainly heard about Google Shopping. This is a very important promotional tool for e-commerce, which, next to social media campaigns or standard search engine ads, can increase the number of orders in your store. However, to use Google Shopping properly, at the beginning you need to get to...
FBA vs. FBM on Amazon. Which one to choose?
Although Amazon is not yet officially available in all countries, many online sellers, for example from Eastern Europe, are already interested in starting operations on this platform. No wonder – the world leader in e-commerce offers extensive opportunities to promote the offer and reach customers. To successfully start selling on Amazon, however, you must first...
How to start selling on Amazon?
Amazon is the leader of the global e-commerce market. Although it is not officially present in Poland and other Eastern European countries, interest in this platform is constantly growing. Perhaps the American giant will soon become a competitor to the local marketplaces. So how do you start selling on Amazon and run it successfully? Is...
How to prepare for Amazon launch in Poland?
Amazon, the global online sales leader, in some respects differs from Polish Allegro, the largest platform of this type in the CEE region. On Amazon, there are no auctions, and only registered companies are sellers. Recently, however, there are voices in the media that the American giant will soon start operating on our market. And...
Surival kit for brands in the age of Amazon
It is not a secret anymore that Amazon is dominating e-commerce today. Checking Amazon first is a very normal behavior of a regular online shopper. The stats show that 44% of all product searches, start on Amazon. Also, Amazon covers 43% of all U.S. online retail sales. If you are a brand, now more than...