Dealavo Blog

Author: Wiktor Mikulski

Content Manager

Wiktor Mikulski is a technical advisor and project manager at Stella Green, where he oversees marketing and sales activities and promotes eco-friendly products made entirely from recycled plastic. His work focuses on implementing sustainable development solutions and advocating for green cities through the use of garden accessories, such as lawn grids, borders, and edging. He has over four years of experience in B2B marketing and has expanded his expertise by graduating from the University of Warsaw and earning certifications in Google Analytics Individual Qualification (GAIQ), Fundamentals of Digital Marketing (Google), and marketing tools courses covering Google Ads and Facebook Ads. He actively participates in industry fairs and conferences, promoting the use of recycled plastic in green infrastructure and construction. A passionate advocate for green spaces and modern technologies, Wiktor combines in-depth knowledge with practical advice to create content that inspires sustainable actions.

What is Price Matching and How Does It Work?

Category: E-commerce pricing trends

Customers rely heavily on e-commerce marketplaces and sites that allow them to purchase products at the bottom price. A product’s reasonable price is not enough these days as potential buyers will actually look for cheaper substitutes. That’s the point where the strategy of price matching makes a huge difference for online retailers. But what exactly...

Product’s price history – how to check it?

Category: E-commerce pricing trends

Nowadays prices in e-commerce can change multiple times a day. The main culprit here is the brands that adjust promotional campaigns and change their prices according to current market conditions. That’s what we call Dynamic Pricing. Seasonal and occasional changes are other situations in which prices fluctuate – let’s take Black Friday as an example....

Dynamic pricing tools and it’s implementation

Category: Pricing strategies

In today’s world of fast-growing e-commerce, it’s easy to fall behind competitors that adapted their businesses better to given circumstances such as trends changes or customers’ expectations. One of the crucial things when it comes to setting up a strategy to always stay ahead is the price. Since the price is so important, it has...

Feedvisor alternatives: compare and decide

Category: Pricing strategies

There is no doubt that the e-commerce sector is growing rapidly every day. With so many new competitors joining the race for new customers, each detail matters. When it comes to competitors’ price monitoring, there is plenty of information that can get you ahead of them all.   That’s why price tracking software is a...