This article was created in collaboration with the iCEA Group. Keeping a customer on your site is a big challenge for e-commerce owners. In spite of appearances, your contact with them does not end when they make a purchase. Investing in building consumer loyalty will certainly pay off for you and result in the success...
How to increase your sales on Amazon?
According to statistics, Amazon is now the world’s largest online store, reaching users from almost 20 countries on five different continents. It constantly expands to new markets and develops a network of logistics centers, which means great business opportunities for sellers. Such potential, however, must be associated with numerous challenges, including, for example, strong competition...
Price automation – does automated price change improve ROAS?
Category: Pricing strategies
Adequate pricing is one of the main challenges for retailers. This task is even more complex when we take e-commerce under consideration. Indeed, the e-commerce industry is the most dynamic business branch we’ve ever encountered. Rapid changes that we can observe in this industry make improving ROAS even more difficult. However, is there a method...
Price Monitoring Software for the Australian market
Category: E-commerce
Australia is in the eleventh place when it comes to the e-commerce markets in the world, and its revenue is predicted to reach USD 25.7 billion in 2020 and USD 32.3 billion by 2024. This impressive figure is set to continue growing as many notable brands are adopting pricing strategies that incorporate pricing software and pricing monitoring...
Price Monitoring Software for the US market
Category: E-commerce management
Price monitoring tools are invaluable to any pricing strategy. By tracking pricing data, businesses can identify pricing trends, and adjust their pricing accordingly to maximize revenue. Market numbers show that using price monitoring tools can result in an average increase of 11% in pricing optimization and a reduction of up to 22% in market pricing....
Competitive Intelligence Tools in a nutshell – all you need to know about Competitive Intelligence but were afraid to ask
Category: E-commerce marketing
Competition is a core of every industry – you like it or not. As there are more and more emerging opportunities, for example – in the e-commerce field – the competition is becoming fierce. Therefore, business owners are looking for solutions they may use to outperform their competitors. That’s where competitive intelligence comes in handy....
Price Monitoring Software for the United Kingdom market
Category: E-commerce
As a business owner in the United Kingdom, you are already aware of the importance of staying competitive. With so many different businesses offering similar products, it is essential that your prices remain competitive and up-to-date. The e-commerce sphere in the UK is growing rapidly, and current estimates have it that there will be nearly...
How to spy on your competitors? – Find out which methods and tools will help you outsmart the competition
Category: E-commerce
Competitive spying often arouses controversy. Many retailers wonder whether such practices are legal and ethical, and what is a balance between benefits and losses when spying on competitors. Hopefully, nowadays there are more and more sources you can use to gain data about your competitors’ strategies without violating any rules. In this article, we’ll show...
What is and how to benefit from pricing consultancy?
Category: Pricing strategies
Do you always know how much to charge for your products or services? Or perhaps you operate in a very dynamic sector, like e-commerce, and you perfectly realize prices are never stable. Pricing consultancy is a service that can help you make the most of your products’ prices and maximize profit in given market conditions....
The Best Dropshipping Platforms to use in 2023
Category: E-commerce management
Online sales are becoming increasingly popular every year and take on more and more new forms. Therefore, people interested in running an e-commerce business can choose from various solutions. Dropshipping platforms are worth a try if you want to quickly launch your own online store (without significant investments) and ensure its easy operation. In this...