Pricing strategy is one of the most important and, at the same time, most difficult decisions to be made by every seller. Whether your business operates offline or online, price is always an important factor contributing to successful sales. How, then, should you select the right pricing strategy? Why should you check how your...
How will the new API of Allegro affect the availability of analytical data?
Allegro has entered the stock market and generated a lot of publicity in the media – not only because the Polish e-commerce leader has broken the stock market records but also because of the new API, which disrupted the operations of many websites and restricted the availability of information about the market. Allegro has become...
How to learn that you can earn more from a single e-mail message? – Business Process Automation in practice
Category: E-commerce, E-commerce management, Pricing strategies
Recently, we wrote about the role of Business Process Automation in e-commerce. Now, we would like to show you how to use it in practice. Instead of hiring a person full-time to track all important changes on the market, you can get all such information in a single e-mail message that you can read during...
Technology and consumer electronics events – which ones will take place despite COVID?
Category: E-commerce
Every year, several thousands of participants attend technology and consumer electronics’ events. During the most popular conferences, exhibitors and participants can do networking, show their disruptive products and learn about solutions which can add value to their business. The newest trends can also be discussed during the Q&A sessions and discussion panels. How has the COVID-19 outbreak...
E-commerce events that will take place later this year
Category: E-commerce
The last quarter of the year is always a busy time for online shops. Sellers prepare for a sudden increase in the number of orders, driven mostly by Black Friday and the holidays. Although only two months remain until the end of the year, it is also a period full of interesting events for the...
How to use Business Process Automation in e-commerce?
Category: E-commerce, E-commerce management, Pricing strategies
The growth of an e-commerce company increases the number of customers and profits, but it also involves more work and duties. Automation and modern technologies, such as AI, enable us to delegate many simple, repetitive tasks to software and intelligent algorithms. How can automation be used by online shops in practice? Automation of an e-commerce...
Price management in the EU – legal perspective for brands and e-shops, part 2
Category: E-commerce
Smart price management is a long and complicated process intended to increase profit and build the brand. However, at almost every stage of this process, companies may be accused of undertaking illegal activities aimed at restricting competition. That is why we need specific knowledge that will help us to distinguish illegal practices from perfectly legitimate...
Price management in the EU – legal perspective for brands and e-shops
Category: E-commerce
The European Union has a strong legal framework protecting consumers from abuses done by companies with the Resale Price Maintenance (RPM) being strictly prohibited. But it doesn’t mean there are no ways to manage your pricing policy smartly in the EU. The EU has an opinion of a relentless and harsh defender of consumer rights...
What is Google Merchant Center and why is it worth using?
If you run an online store, you’ve certainly heard about Google Shopping. This is a very important promotional tool for e-commerce, which, next to social media campaigns or standard search engine ads, can increase the number of orders in your store. However, to use Google Shopping properly, at the beginning you need to get to...
When the price is a problem… use price monitoring and retargeting!
Category: E-commerce
If you run e-commerce, you surely know a pleasant feeling that accompanies you when you see orders coming in. Your work is important and effective because you offer your customers what they need. The income is also satisfying. Sometimes, however, everyone who sells online also experiences emotions from the opposite extreme. In-store traffic continues,...