The outbreak of the COVID pandemic had an impact on almost every sector of the economy. The way and frequency with which the consumers were using some of the services changed as well. Examples of such services include hairdressing, because hair salons were closed in many countries. While it clearly had a negative impact on...
Monitors getting more expensive, headphones getting cheaper. How are prices changing during a pandemic? Part 2
Category: E-commerce, E-commerce pricing trends
Due to the current situation connected to the pandemic of Covid-19, many people had to start working remotely. This caused an increase in sales of office supplies. Did the increased demand influence the price level of these products? In the first part of the article, we analyzed the prices of monitors, laser printers, and headphones....
Monitors getting more expensive, headphones getting cheaper. How are prices changing during a pandemic?
Category: E-commerce, E-commerce pricing trends
During Covid-19, the lives of many people have changed a lot. Due to restrictions, they had to work from home and create their small home offices there. It became such a standard that, as recent research has shown, 80% of U.S. workers would not accept a new job position if it doesn’t offer a flexible...
Summarising Black Friday – what strategy was adopted by the e-commerce sector?
Category: E-commerce, Pricing strategies
Black Friday generates high e-commerce traffic each year. The customers are hoping for good discounts, and online shops expect high profits due to the increased demand. Did the prices on the market actually decrease on 27 November? What strategy was adopted by e-commerce companies? This year, Deloitte has once again worked together with Dealavo to...
How to increase sales at an online store? 7 methods to improve the conversion rate
Category: E-commerce, E-commerce management
The conversion rate is one of the most important indicators for an e-commerce seller. It is the percentage of users who have made a purchase out of all the people who have visited the website of the store. For instance, if the website is visited by 1000 Internet users, and 50 of them place an...
How to check your price positioning in comparison with competitors?
Category: Pricing strategies
Pricing strategy is one of the most important and, at the same time, most difficult decisions to be made by every seller. Whether your business operates offline or online, price is always an important factor contributing to successful sales. How, then, should you select the right pricing strategy? Why should you check how your...
How will the new API of Allegro affect the availability of analytical data?
Allegro has entered the stock market and generated a lot of publicity in the media – not only because the Polish e-commerce leader has broken the stock market records but also because of the new API, which disrupted the operations of many websites and restricted the availability of information about the market. Allegro has become...
How to learn that you can earn more from a single e-mail message? – Business Process Automation in practice
Category: E-commerce, E-commerce management, Pricing strategies
Recently, we wrote about the role of Business Process Automation in e-commerce. Now, we would like to show you how to use it in practice. Instead of hiring a person full-time to track all important changes on the market, you can get all such information in a single e-mail message that you can read during...
Technology and consumer electronics events – which ones will take place despite COVID?
Category: E-commerce
Every year, several thousands of participants attend technology and consumer electronics’ events. During the most popular conferences, exhibitors and participants can do networking, show their disruptive products and learn about solutions which can add value to their business. The newest trends can also be discussed during the Q&A sessions and discussion panels. How has the COVID-19 outbreak...
E-commerce events that will take place later this year
Category: E-commerce
The last quarter of the year is always a busy time for online shops. Sellers prepare for a sudden increase in the number of orders, driven mostly by Black Friday and the holidays. Although only two months remain until the end of the year, it is also a period full of interesting events for the...