Promotions are loved by everyone. On the one hand, vendors find them handy to attract new customers. On the other hand, buyers often search for special offers and indulge themselves with shopping sprees. Nowadays, retailers may find various kinds of promotion tactics, but in this article, we’d like to focus on one of them –...
Prisync vs Wiser Solutions – Features Comparison
Category: Pricing strategies
No e-commerce platform nowadays could operate and grow properly with its’ competitors always getting ahead. Staying up-to-date with all the market changes, evaluating trends, and decision-making processes are crucial when it comes to selling online. That’s why price monitoring software is a must-have in today’s e-commerce world. More data about competitors and their prices mean...
Pricing in Google Shopping – price tracking, alerts, and price history
According to the latest research, Google Shopping has 1.2 billion searches monthly. This enormous number makes the platform one of the most popular and reliable compare engines worldwide. That’s why we decided to once again take a closer look at Google Shopping, this time focusing on its pricing, alert features as well as price history....
Best Repricing Strategies for your internet shop
Category: Pricing strategies
Nowadays, all e-commerce retailers must stay competitive in any given circumstance. Without that, with the number of potential competitors, it would be impossible to win customers and answer their needs. What does it mean to stay competitive? Well, it means a lot of things, but it means having your prices set the way customers want...
How to increase your Google Shopping Campaign by 29% in one month, and outsmart competitors? Adrenaline.pl case.
Category: News and press releases
Adrenaline.pl is an online sports shop, also running a chain of brick-and-mortar shops under the names of Nike & Adidas throughout Poland. Their assortment includes not only sportswear, running shoes, or sports gear but also street fashion in the broad sense. Adrenaline.pl places importance on high-quality products. Within their offer, one may find clothing made...
The ultimate guide to Competitive Pricing – definition, advantages, and disadvantages
Category: E-commerce management
Product pricing is one of the toughest and at the same time one of the most crucial aspects of business operations – both to brands and e-stores. Price optimization and smart price management are the factors that actually make a great difference in terms of profit and revenues generated by companies. We can reach out for various pricing...
Best Omnichannel Tools for Your Brand you need to know in 2023
Category: E-commerce marketing
Today’s customers are highly varied in how they shop, choose products and decide whether they want to buy stuff from one company or the other one. The more technology advances, the more picky buyers get and expect retailers to offer more and react faster to their needs. These days every point of contact that customers...
Best Price Tracking Excel Templates for E-shops
Category: News and press releases
A price comparison template is something that everyone may benefit from. It’s helpful both when you look for the best price of a given product online or you run an e-commerce store and you want to compare your competitors’ prices. Excel Price Tracking Template might be a great way to clearly report all the relevant...
Market Research Software for e-commerce That Can Help Your Business Grow
Category: E-commerce pricing trends
Have you ever wondered how to find a competitive advantage for your e-commerce business? Finding new consumers or launching new products may seem easy, but when it comes to practice – you just need to be unique. Distinctive offer is straightforward when your e-store delivers niche products. However, as e-commerce is growing rapidly, the competition...
Prioritizing keywords – how to decide which products are worth positioning?
Category: E-commerce marketing
This article was created in collaboration with the iCEA Group. Selection and analysis of keywords for an ongoing SEO campaign is a tedious and complicated process. Surprisingly, it is not enough just to run tools and see which phrases are most searched by Internet users. Prioritization, that is, determining the importance of individual words or...