Product matching in the context of e-commerce refers to the process of identifying and linking identical or similar products across different online stores or platforms, even if they are described or categorized differently. This process is essential for price comparison, competitive analysis, inventory management, and ensuring that consumers see accurate product information regardless of the...
Price monitoring in Mercado Libre: solutions for e-shops
Category: E-commerce
Introduction to Mercado Libre Mercado Libre, often dubbed the “eBay of Latin America,” is one of the largest e-commerce platforms in the region. With millions of active users and a vast product catalogue, Mercado Libre provides a significant opportunity for e-shops to reach a broad customer base. Succeeding on this platform requires effective price monitoring...
Understanding e-commerce product analytics tools
Category: E-commerce
The way we trade and deliver goods to our customers has greatly changed in recent years. According to Doofinder, between 2019 and 2023, the number of e-commerce shops increased from 9.2 million to 26.5 million, which is over 200% in just 4 years, and the trend does not seem to be slowing down. Businesses would...
Holidays and e-shops – don’t lose control over your business
Category: E-commerce management
For small e-commerce owners, going on holiday is often an expensive luxury they cannot always afford. Studies conducted by OnDeck in 2014 show that only 57% of company owners planned a holiday, and out of that number only 61% decided to take a full week off. It’s understandable in the light of the fact that...
Reverse image search and its role in e-commerce
Category: E-commerce marketing
The popularization of reverse image search has significantly influenced the behavior of online store customers in recent years. Understanding this technology and its connection with big data allows marketers and online store owners to develop their businesses. What is Reverse Image Search? Reverse image search is a technology that involves searching for photos and graphics...
A Few Steps to the Success of Your E-shop: How to Effectively Launch a Product in a New Market
Category: E-commerce
Contrary to popular belief, launching a product in a new market can be defined, planned, and implemented much more quickly and effectively than we might think. It is important to approach this process methodically and have the right tools to maintain full control. This article is based on the presentation “How to Manage Pricing to...
Premium pricing in e-commerce: Key strategies and examples
Category: Pricing strategies
It has long been known that premium brands and their target audiences differ from other groups. Crafting the right strategy to appeal to these consumers is a significant challenge, as is monitoring the competition in this luxury, competitive market. So, what is a premium pricing strategy in e-commerce? Let’s take a closer look. Premium Pricing:...
Competitive Price Analysis (E-commerce World Guide)
Category: Pricing strategies
Competitor analysis is a key process in e-commerce, allowing you to better understand how you are positioned in the market in terms of pricing and to assess the strength and influence of other players in the market. Such an exercise enables you to identify your pricing strategy and potential areas where you can improve your...
Competition pricing as a basis for stable e-commerce business development
Category: Pricing strategies
Monitoring your competitors’ prices is one of the most crucial aspects of successful e-commerce business. After all, no shop operates in a vacuum. If your prices don’t encourage people to buy, customers will skip to your competitor’s offer. With a view to improving price strategy, we present to you a guide that show the value...
The Importance of ERP Integration for E-Commerce Businesses
Category: E-commerce
One of the key strategies to achieve high degree of efficiency and accuracy in e-commerce business is to integrate one’s e-commerce platform with an Enterprise Resource Planning (ERP) system. But what exactly does ERP integration entail, and why is it so vital for e-commerce businesses? Let’s dive into the main concepts of ERP integration from...
