Price elasticity of demand is one of the most important retail business measures. This value says a lot about consumers’ reactions to price fluctuations, which is a significant help for all the online shops. Good understanding of correlation between pricing and demand helps to optimize pricing strategy and win customers’ loyalty. Read our article to...
Price discrimination: Definition, degrees, and examples
Category: Pricing strategies
Price discrimination is an extensively used pricing strategy that, like all others, has one main purpose – to maximize the profits. Typically, we can speak of three degrees of price discrimination. What is this technique all about? And what should you keep in mind when setting prices in your store? In this article, we want...
Integrations for automatic price setting in an online shop
Category: News and press releases
If you own an online shop, you should adjust your offering and prices to the dynamically changing market situation. In February 2021, Dealavo provided new possibilities of integrating data from the price monitoring platform directly into ERP systems and shops as a part of Counter-Price package. How does price automation work in an online shop?...
What is market segmentation? Definition, criteria and examples
Category: E-commerce, E-commerce marketing
Customers who buy products online display different types of buying behaviors. They are the result of a combination of different factors – income, age, sex, habits, interests and needs. Because of such a large diversity, it is almost impossible to prepare an offering that would be attractive to all customers. And this is where market...
Price monitoring in the pharmaceutical industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Pharmaceutical industry. You will find insights for online shops which want to stay competitive in this market. We will cover the following topics: What are the characteristics of the pharmaceutical industry? What are the challenges related to price monitoring and...
Price monitoring on the Household equipment market
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Household equipment market. You will find insights for online shops that want to stay competitive in this market. We will cover the following topics: What are the characteristics of the household equipment market? What are the challenges related to...
Price monitoring in the Fashion & Apparel industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Fashion & apparel industry. You will find insights for online shops that want to stay competitive in this market. We will cover the following topics: What are the characteristics of the fashion & apparel market? What are the challenges...
Price monitoring on the books & media market
Category: E-commerce
In this article, you will find tips on how to use price tracking software on the Books & media market. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the books & media market? What are the challenges...
Allegro vs Amazon – major similarities and differences
Initially, Amazon was a platform available only in the US. Gradually, however, it started to become a strong player also on the European markets. In January 2021, it arrived in Poland, and, as of 27 January, it enables account registration at sell.amazon.pl. The Seller Central Poland panel is also available to sellers. This is a...
Conventional sales strategies in e-commerce. How to use them and what is the Marketing Mix?
Category: E-commerce, E-commerce marketing
Although the times are changing, some areas connected with acquiring new customers and selling products are still the same. We are referring to the Marketing Mix, also known as the 4 P’s – four essential elements that affect sales. What exactly is the Marketing Mix and what is its role in e-commerce? Does this strategy...