The consumer electronics industry is seeing a boom in the times of the pandemic. This category of products also includes equipment designed for working from home, such as, for instance, laptops, mobile phones, printers or headphones – preferably cordless. Let’s look at the prices and availability of these products during the lockdown, when most people...
Category: Pricing strategies
Using price monitoring to value new products
Category: E-commerce, Pricing strategies
Price positioning is one of the most important decisions to be made when launching a new product. Both the attractiveness of the offer and the profit on sales depends on the prices. However, the valuation process is complex and you should take into account at least several factors – not only production costs or...
Monitoring of the DIY industry in the times of own brands.
How to do it effectively?
Category: E-commerce, Pricing strategies
Products from the DIY industry, i.e. construction and basic interior furnishings, in the B2C sector are available primarily in large online and offline DIY stores. However, their sales are also developing in smaller, more specialized online stores, where a wide offer is available for both professionals and amateurs. When consumers buy such items, not...
How to monitor competitive brand products?
Category: E-commerce, Pricing strategies
Monitoring the prices of own products is a natural activity for brands. However, many of them still forget that to get a full picture of the situation, you also need to track the competition. Thanks to this, it’s possible to gain valuable knowledge about your position on the market and take actions to optimize your...
How often to check product prices online?
Category: E-commerce, Pricing strategies
Price monitoring is not a process that can be implemented and used in practice for all products and businesses identically, like a copy-paste rule. The products available on the market differ by numerous factors, from the industry through categories, specifications to the final popularity among customers. So how do you customize price monitoring in the...
How to use data from price monitoring? Guide for e-shops
Category: E-commerce, Pricing strategies
Knowledge of the prices and availability of products on the market is critical if you want to make the right business decisions in e-commerce. This means that it is virtually impossible to run an online store without regularly monitoring what your competition is doing. Unfortunately, due to the vast number of products and sellers...
Mask prices surge due to coronavirus epidemic
Category: E-commerce, Pricing strategies
The appearance of a coronavirus in China has caused great concern throughout the world. The new threat has generated huge demand for previously unpopular products such as surgical masks. Although Poland is not one of the places directly threatened by the epidemic, increased sales of masks have also been reported in our country. How did...
How to choose a price monitoring vendor?
Category: E-commerce, Pricing strategies
Price monitoring is a very important aspect of e-commerce sales and marketing. However, it may pose certain difficulties – regular checking of online prices requires plenty of perseverance, precision and commitment. This problem can be avoided if the entire process is automated using a price monitoring platform. Before you decide to implement such a tool,...
Price Monitoring Platform – must have for omnichannel
Category: E-commerce, E-commerce management, Pricing strategies
Experts are raving about omnichannel, but there are many places where the omnichannel strategy, which consists of synergy between the sales and communication channels, is not being applied efficiently. The channels should be regarded as a system through which a consumer can smoothly pass, at a pace appropriate for their needs and shopping preferences. It...
How to fight price erosion – re-launches and offer updates
Category: Distribution, E-commerce, Pricing strategies
Is there a way to manage your portfolio so that it’s not boring for consumers, doesn’t fuel competition among your clients and is relatively resistant to a phenomenon called price erosion? Absolutely! Of course, we are talking about re-launches, i.e. an economically affordable strategy occurring in various configurations. If you feel that your product is good...