Dealavo Blog

Every brand should thoroughly understand the role of pricing strategy. For customers, the price frequently indicates what products they are dealing with. Usually, expensive items are considered high-quality ones, while cheaper products – inferior. This approach is based on the assumption that price reflects the value behind the product. That’s why, in the value-based pricing...

Price competition is an everyday reality in a number of sectors and industries. However, there is a world where price doesn’t matter, and seemingly ordinary products can cost far more than you’d expect. Welcome to the high-end universe where the prestige pricing strategy is not only common but also highly appreciated. Examples of the prestige...

Every brand and every e-commerce business owner should be vitally interested in their price positioning. Why is that? Building a consistent pricing strategy is essential from the strategical perspective for building brand image. To manage it effectively and find out how your products are positioned on the market, you need reliable data about your competitors and...

What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower...

Penetration pricing is one of the most effective pricing strategies that allows companies all over the world to maintain a leadership position in their sectors. In this blog post, we want to take a closer look at this pricing strategy. What is penetration pricing? How can you devise an effective penetration pricing strategy? And does...

We entitled this blog post “Psychological pricing – HOW does it work?” for a reason. Today, no one doubts that diverse psychological pricing strategies do work and help you attract more customers. In fact, thousands of online stores worldwide use them extensively to sell as many products as possible at the prices bringing the highest...

If you analyze pricing strategies in e-commerce, you can discover some trends. Certain brands are always the cheapest on the market, while others tend to reduce the prices of newly launched products only after a specific period of time. The differences can also be found in the method of product distribution – some brands offer...

Price elasticity of demand is one of the most important retail business measures. This value says a lot about consumers’ reactions to price fluctuations, which is a significant help for all the online shops. Good understanding of correlation between pricing and demand helps to optimize pricing strategy and win customers’ loyalty. Read our article to...

Price discrimination is an extensively used pricing strategy that, like all others, has one main purpose – to maximize the profits. Typically, we can speak of three degrees of price discrimination. What is this technique all about? And what should you keep in mind when setting prices in your store? In this article, we want...