Dealavo Blog

Shopify is one of the most popular e-commerce platforms out there, with a market share of slightly over 10%. If you operate in North America or even in Europe, there is a chance your store runs on this platform. In this post, we want to show you how you can use dynamic pricing (repricing) when...

The e-commerce landscape is becoming increasingly saturated, and competition amongst online retailers is intensifying. Companies are looking for novel ways to stand out from the crowd, differentiate their brand, and attract customers. One of the key approaches many have embarked on is reducing prices across their product ranges in order to increase sales by appealing...

The continuous development of e-commerce means that sellers have to face increasing competition. In order to stand out from the crowd, they reach for various types of pricing strategies that allow them to adjust their offers to the current market situation. In this guide, we will present you with the most important expert tips on...

Many brands and e-commerce stores know how important pricing is to their success – it’s both tricky and critical. To maximize profits, they use price optimization techniques like competitive pricing analysis. But what exactly does that mean? You’ll find out from our article! Keep on reading! What is Competitive Pricing? Competitive pricing analysis is a...

Dynamic pricing is a strategy that has become increasingly popular in recent years, especially in the e-commerce industry. It involves adjusting the price of a product or service in real-time based on various factors such as demand, supply, seasonality, and customer behavior. Dynamic pricing can help businesses maximize their revenue and profitability by ensuring that...

The success of retailers and manufacturers today is highly dependent on their ability to stay ahead of the competition. In order to do that, understanding pricing strategies is essential. One of the most influential and beneficial techniques for influencing customers’ buying behavior is dynamic pricing. This type of pricing acts as a tool for companies...

Dynamic pricing has become an increasingly important tool for ecommerce companies and retailers to maximize their profits. By being able to change a product’s price in real-time, businesses can make sure that they stay competitive, attract more buyers, and increase their sales. In this blog post, we’ll look at what dynamic pricing is precisely and...

Pricing strategies are used in many areas to influence customers’ purchasing decisions. The Decoy Pricing Strategy is particularly effective and can lead to success in e-commerce. In this article, we explain what the Decoy Effect is, the benefits of this pricing, and how Dealavo can help you monitor your prices to best implement your pricing...

Are you struggling to increase sales and maximize revenue? Discount pricing can be a powerful tool when used strategically, allowing retailers to attract new customers, boost customer loyalty, reduce inventory levels, or promote seasonal events. In this blog post, we’ll explore how to create an effective discount pricing strategy for your business that will help...

Adequate pricing is one of the main challenges for retailers. This task is even more complex when we take e-commerce under consideration. Indeed, the e-commerce industry is the most dynamic business branch we’ve ever encountered. Rapid changes that we can observe in this industry make improving ROAS even more difficult. However, is there a method...