Women in E-commerce – rising opportunities, challenges, influencers

Women in E-commerce – shattering the glass celling

To this day the e-commerce branch has been considered the man’s world. Men make up the bulk of most of the rankings and play major roles in e-commerce enterprises. This may come as a surprise, especially since 70-80% of consumers purchasing are women. The problematic aspect of women”s absence in e-commerce may be examined in two ways.

First of all, there is an appealing advantage of men running the highest managerial positions. In 2018 less than 5% of the Fortune 500 was run by female CEOs! On the other hand, there is also a disparity in male and female e-commerce ventures, such as online retail where disproportion in access to the internet is to blame.

Luckily, in the last few years, the situation has been changing. In these post-pandemic times, many retailers were compelled to convert their business strategies to increase online retail or even to revise it completely. However, this unfortunate (as it might seem) situation opened up opportunities for female entrepreneurs. Lockdown hustle has brought some good, and as a result many women decided to bring creativity into play and give e-commerce a try.

Why do women choose e-commerce?

Simply put, the reason why women lean towards the e-commerce industry lies in its flexibility. There is just no better way for work-life balance, especially when family life is at stake. The possibility of running a business from home made this industry more accessible and worth considering for many women. Also, one of the most appealing e-commerce features is its low entry threshold which is the lure when it comes to self-employed women or female microentrepreneurs. Apart from some basic equipment not much is needed to join the e-commerce community. Running an online store is as simple as using a website creator, and choosing the best e-commerce platformWe covered this topic in one of our previous articles. All of these mentioned steps may be accomplished without any advanced technical skills or even costs, as plenty of e-commerce tools are available free of charge. 

Mentioning the importance of social media cannot be missed. The growing Human-to-Business sector made selling online easier than ever. Instagram, Etsy, and Facebook groups became a perfect place for commercial development where all social and business needs can be met. In fact, social selling, as it’s called, became a core of women’s online endeavors, giving them the chance to create, sell and be a part of a particular community at the same time.

E-commerce rising opportunities for women

The global expansion of the technology industry has increased career prospects for women worldwide. However, the most concerning issue is so-called “cyber-sex discrimination” that applies to both developed and developing countries. Sadly, it starts much earlier than in the workplace. Apparent neglect may be noticed in the early education stage when girls do not obtain the same professional training as their male colleagues. This imparity is escalating in Asian, African, Latin American, and Middle-East countries, although the future of e-commerce belongs to these nations.

As reports show, the cooperation between e-commerce platforms owners and women may turn out beneficial for both sides, and deliver a significant profit. To reinforce this trend we should start encouraging women to undertake more online merchandise, especially in emerging markets. This includes both, enlargening the number of female e-commerce retailers, as well as growing the sales figures of women-own companies.

What should we do to encourage women to e-commerce?

  1. Equal internet access

    Even though in the present days we are surrounded by technology, and access to the Internet has never been easier, a gender gap between male and female internet usage is still an ongoing issue. According to the latest reports, the difference between male and female internet users is 12%, and this number even reaches up to 33% in the least developing countries. That is why to encourage women to become a part of the e-commerce industry, enabling chances should be the very first step.

  2. Women-oriented trainings and support

    This step needs to be taken predominantly by e-commerce platforms owners as well as governments.
    Breaking the barrier of fear can be done just by professional support, especially when it comes to being behind with technical skills. Luckily, there are more and more women-oriented communities eager to help, yet still, there is room for improvement.

  3. Sex-dissagreted data

    We can point out the twofold importance of collecting sex-disaggregated data. First, the regular processing sex-dissegrated data will expose improvement-requiring areas. Most importantly though, acknowledging women as a separate category will help in recognizing female entrepreneurs as a visible, valuable, and profitable part of the e-commerce world.

  4. Inspiration

    There is hardly a better encouragement than showing women other female entrepreneurs they can look up to and draw inspiration from to prove themselves in the e-commerce field.. That is why we decided to put the spotlight on the top female e-commerce influencers. We hope this will help women overcome hesitation, and kick off with their e-commerce ideas.

80 Top Female E-commerce Influencers in 2022

1. Ardath Albee

Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what’s possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.

Resources:
LinkedIn
Twitter

2. Cynthia Barnes

Cynthia Barnes is an award-winning sales influencer, keynote speaker, LinkedIn Top Voice, and the National Association of Women Sales Professionals and Barnes Sales Institute, founder.
Host of the outstanding podcast “Unstoppable with Cynthia Barnes”.
Cynthia’s insights and unique understanding of what it takes for women sales professionals to thrive have made her a sought-after expert on women-centric sales training and coaching, appearing in over 250 major media outlets – including the Wall Street Journal and Business Insider.


Resources:
LinkedIn
Twitter
Instagram

3. Sue Barrett


Founder and CEO of Barrett (est. 1995), SalesEssentials.com, and the SellingBetter.com movement, Sue and her team work with organizations across the world helping leaders and teams create, lead and operate highly successful sustainable business growth systems, strategies, teams, and cultures. Sue lives by the philosophy that selling is everybody’s business and everybody lives by selling something.
Sue is also one of the founding organizers of March4Justice and an author of the inspiring book ” 142 Days of Gratitude that changed my life forever”, published in 2019.

Resources:
LinkedIn
Twitter
Instagram

4. Trish Bertuzzi

CEO and founder of The Bridge Group Inc, Trish Bertuzzi helps B2B companies in optimization and improving marketing performance. So far she’s given guidance to over 400 tech companies in expanding their revenue and revising sales strategies. In 2016 Trish also publish her “The Sales Development Playbook” available on Amazon.

Resources:
LinkedIn
Twitter

5. Nancy Bleeke

“You don’t have to sell your soul to be good at building your business” – that’s the motto Nancy shared with their clients. She specializes in relationship-driven entrepreneurs who do not have inborn sales skills and never consider themselves salespeople. She has been cooperating with Sales Pro Insider for almost 25 years now where currently she occupies the President and Chief Sales Officer positions.
The author of exceptional “Conversations that sell”.


Resources:
LinkedIn
Twitter

6. Renee Blodgett

Renee Blodgett is CEO and Founder of Magic Sauce Media. It is a consultancy involved in branding, social media, marketing, PR and corporate communications. Renee has worked with many leading global companies around the world on their product and corporate business, social media and marketing strategies. She has also worked with large-sized technology companies in the B2B and B2C space and with start-ups from 11 countries. She assists companies who already have a presence in the states and those needing one.

Resources:
LinkedIn
Twitter
Instagram

7. Tiffani Bova

Tiffani Bova describes herself as a Global Growth and Innovation Evangelist at Salesforce where her two main areas of interest are customer success and growth.
Being the Wall Street Best Selling Author for ‘Grow IQ’ as well as a podcast host makes Tiffani one of the top female e-commerce influencers in 2022.

Resources:
LinkedIn
Twitter
Instagram

8. Angela Bowman

Angela Bowman is a well-known WordPress trainer and a technology hothead.
She’s also a co-host of the bi-monthly podcast “Women in WP’.
A broad range of Angela’s educational materials and courses may be found on Bulder Digital Art as well as on her website https://askwpgirl.com/.


Resources:
LinkedIn
Twitter
Instagram

9. Deb Calvert

Host of The Monday Morning Sales Rally on The Sales Experts Channel and President of People First Productivity Solutions, Deb Calvert will help you build a strong organization. She shares her vast knowledge of sales through all possible means, from free digital resources to group workshops.

Resources:
LinkedIn
Twitter

10. Sarah Carroll


Sarah is a master of digital strategies. At Grow Global, she’s been helping her clients in growing end expanding their business by implementing digital solutions. Sarah shares her knowledge by supporting programs run by International Trade Centre. She is also deeply involved in cooperating with developing and emerging markets.

Resources:
LinkedIn
Twitter

11. Jacquie Chakirelis

Meet one of the Top 50 Influential Women in Content Marketing. Jacquie is a Digital Strategy Leader, Audience Builder, and a Keynote Speaker. Jacquie has worked for some of the largest media publishers in the U.S. including Tegna, Gannett, and Advance Publications, developing sales, marketing, and editorial teams to leverage digital platforms for audience and revenue growth.
She’s founded countless start-ups and an award-winning multi-channel content platform.
Last but not least, Jacquie is a devoted volunteer and a committee member of Hunger Network of Greater Cleveland.

Resources:
LinkedIn
Twitter

12. Heidi Cohen

Heidi Not only is considered to be the top Global Digital, Content, and Social Media Marketing Influencer, but also she runs an award-winning marketing consultancy. She has worked with Fortune 100 companies, startups, private equity firms, and NGOs.
Heidi Cohen is the Chief Content Officer of Actionable Marketing Guide – a company founded and developed by herself in 2010.
Heidi’s expertise includes Omni-channel Marketing, Digital Marketing, Voice Marketing, Content Marketing, Social Media, and Direct Marketing.

Resources:
LinkedIn
Twitter

13. Marsha Collier

marsha-collier


Marsha is one of the Forbes Top 10 Futurist authors. She’s published at least 40 books, including two of her bestsellers: “The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More” and “Starting an eBay Business For Dummies”. Today, together with Marc Cohen, she runs an online podcast Marsha Collier & Marc Cohen Techradio by Computer and Technology Radio where they talk about e-commerce and online marketing. This technology podcast gets 30,000 downloads per monthTwitter is Marsha’s primary social media channel. However, she also has almost 10,000 followers on LinkedIn.

Resources:
LinkedIn
Twitter

14. Sarah Chrisp


If you are an active YouTube user, certainly you’ve come across Sarah’s incredible channel. “Wholesale Ted”, as she is called, is commonly lauded as one of the best eCommerce channels on YouTube. Her funny yet highly informative videos have inspired dozens of people to prove themselves in e-commerce.

Resources:
Twitter
Instagram
YouTube

15. Gina Czark


Gina Czark holds the position of the System Vice President of Public Relations and Content Strategy for CommonSpirit Health. She is the top specialist in brand building and content creation area.
Gina’s work has been commonly recognized and honored with numerous awards, including GIA Award for Best in Show and Gold Distinction in the 11th Annual Shorty Awards.


Resources:
LinkedIn
Twitter

16. Pam Didner

Pam Didner is an excellent B2B marketer, author, keynote speaker, and podcaster. Her book “Global Content Marketing” took the market by storm and was named listed in The Top 10 Marketing Books of 2014.
Her outstanding marketing skills and economic wisdom helped dozens of companies in building processes and workflows to modernize the marketing outreach, increasing the effectiveness of sales, and incorporating comprehensive digital marketing strategies.


Resources:
LinkedIn
Twitter
Instagram

17. Kim Doyal

Kim as a She is the co-founder of Content Creators Planner, and on her blog she shares various courses and educational materials for those who’d like to find out more about content marketing.
She used to be named “The WordPress Chick”.


Resources:
LinkedIn
Twitter

18. Una Doyle

Have you ever heard about the CreativeFlow.tv? If not, you should definitely catch up with the amazing platform of Una Doyle. She’s a Business Strategist and Coach that mainly helps in growing and expanding SMEs.
Una offers famous “50K in 50 minutes” sessions.
Surely, you will be enchanted by her creativity and charisma.

Resources:
LinkedIn
Twitter

19. Alison Edgar MBE

Alison is a Business Advisor awarded with an MBE in 2020. She’s a magnificent Motivational Speaker and double-winning International Best-selling Dyslexic Author. Professionally, Alison cooperates with
with entrepreneurs, start-ups, and teams.
Her experience path, wisdom, and contagious enthusiasm cannot go unnoticed.

Resources:
LinkedIn
Twitter
Instagram

20. Janet Efere

Janet is an Award-winning Sales trainer and Coach at Tadpole Training. Her main goal is to educate business owners on how to sell effectively without the feeling of being “pushy”.
She’s also the author of bestselling Amazon publications, such as “Small Business Sales Dilemmas” and “Sales Genius”.

References:
LinkedIn
Twitter

21. Alice Elliott

Alice is an award-winning blogger who promotes commenting, engagement, and interaction with individuals and businesses to understand the benefits of commenting, also known as The Fairy Blog Mother.
As an owner and publisher at The Commenting Club, Alice assists her clients in understanding the benefits of commenting, engagement, and interaction.

References:
Twitter

22. Julia Ewert

Julia is a professional negotiator with over 25 years of experience in senior roles at Stockland, Vodafone Hutchison, and Mars Inc. While helping her clients she focuses on two main areas: sales increase by teaching FBI-style negotiation skills.
Apart from her business endeavors, Julia supports McDonald House of Charities where she is a Regular Volunteer.



References:
LinkedIn

23. Jen Ferguson

Jen Ferguson is a LinkedIn live hostess, a sales star, and an innovation evangelist. Currently a Director of Sales at InsideOut, she helps sales and marketing leaders with their GTM strategy and provides them with resources to maintain sales productivity. In her spare time, she’s a Community Leader on Sales Hacker and writes for SaasSales.io.

References:
LinkedIn
Twitter
Instagram

24. Sarah Gooding

The Editor of WordPress Tavern, Sarah Gooding is a personality you need to follow if you are interested in WordPress. On her social media profiles, she regularly posts about WordPress updates and topics related to writing. You can keep yourself updated about the latest developments in WordPress and associated tools through her blog articles.

References:
Twitter
Instagram

25. Deana Goldasich

CEO of Well Planned Web, the agency that develops and distributes content for B2B websites and companies with complex sales cycles, Deana Goldasich is a big name in content marketing. She founded the Well Planned Web in 2009 and has technical service providers, healthcare services, and e-commerce businesses as her clients. Earlier, Deana had created content strategies for major names like Home Shopping Network, Wolfgang Puck, American Cancer Society, and the Texas Department of Criminal Justice. She has been a featured speaker for many years now at Content Marketing World, American Marketing Association, Digital Summit, and the National Speakers Association.

References:
LinkedIn
Twitter

26. Jennifer Gluckow Gitomer

Wife and business partner of Jeffrey, Jennifer Gluckow Gitomer is also a professional sales trainer. Overcoming the biggest (and most common) obstacles facing sales teams, she helps them find solutions and improve their sales programs in the long run. She also gives away a free ebook about networking opportunities – don’t miss yours!

References:
LinkedIn
Instagram

27. Ann Handley

Ann Handley has been creating and managing digital content for many years now with the intent of building relationships for organizations and individuals. She is the author of the Wall Street Journal bestseller, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.” She is also the co-author of “Content Rules,” one of the best-selling books on content marketing. At present, Ann is the Chief Content Officer of Marketing Profs, a highly ranked LinkedIn Influencer, a keynote speaker, an acclaimed writer and a mother.

References:
LinkedIn
Twitter
Instagram

28. Erika Heald

With more than 15 years of experience in helping technology minors and Fortune 500 companies get their content management processes right, Erika Heald is clearly one of the top professionals in this domain. She is the Chief Content Officer for Spin Sucks and has a penchant for helping companies achieve their targeted lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Erika has also worked at Anaplan, Highwire PR, and Achievers and helped their content marketing teams achieve high performances consistently.

References:
LinkedIn
Twitter
Instagram

29. Alice Heiman

Founder and Chief Sales Energizer at the company named after herself, Alice Heiman helps sales organization CEOs to skyrocket their value. Her expertise in complex sales and virtual presentations among others makes her a strategist and leader worth listening to.

References:
LinkedIn
Twitter
Instagram

30. Carmen Hill

Carmen Hill is an experienced content strategist known for her unique and innovative ways and strategic thinking. With over two decades of rich and diverse experience, she is one of the most sought-after content management specialists. She has worked as a TV journalist, writer, content strategist, and marketing director. As Content Director at Babcock & Jenkins, Carmen created an award-winning content marketing practice. She has worked with clients like Adobe, Autodesk, Google, and Xerox. She was the head of the marketing team at Connective DX and helped organize the Delight Conference. She is now an independent consultant.

References:
LinkedIn
Twitter

31. Kristi Hines

Kristi Hines has a long career as a professional blogger, ghostwriter, and freelance writer. Her blog Kikolani features blogging tips for personal, professional, and business bloggers to help them succeed in search and social media marketing. Kristi has worked for many big name brands, including American Express, Bigcommerce, HubSpot, KISSmetrics, Search Engine Watch, Social Media Examiner, and Capital One.

References:
LinkedIn
Twitter
Instagram

32. Alex Hisaka

Alex Hisaka is one of the 20 Top Ranked Brand Marketers on toprankblog.com. The PR professional and digital marketing guru is the former Head of Global Content Marketing at LinkedIn. Backed by over 15 years of rich industry experience, Alex has been able to create a significant following of industry professionals who trust her capabilities and insight to create the right impact on social media. She is an expert in creating content that engages, educates and ultimately helps people.

Resources:
LinkedIn

33. Christina Hoffman

This award-winning digital Content Manager is an expert in content strategy and works on editorials, teams, and budgets. She is passionate about creating powerful and engaging great content that can provide high value to the end user. Christina Hoffman focuses on producing to-the-point, brand-building content and regularly creates blog posts, articles, scripts, e-newsletters, and social media feeds. She loves making new professional contacts.

Resources:
LinkedIn
Twitter

34. Helen Hou-Sandi

Helen Hou-Sandí is the Director of Open Source Initiatives at 10up and a WordPress Lead Developer. She is also a classical pianist and her blog and social media posts has her interesting take on technology, music and more. Follow her to know one of the top WordPress influencers a little better.

Resources:
LinkedIn
Twitter

35. Tatiana James

Tatiana James is a well-known YouTuber and successful self-made dropshipper. She shares her experiences honestly with compassion, and because of this, has grown a loyal following. Her channel is packed with useful advice, lessons and Q&As. Highly recommended viewing for all those building their own businesses

Resoureces:
LinkedIn
Instagram
YouTube

36. Rebecca Jenkins

Founder of an award-winning business growth consultancy, Rebecca Jenkins is a business coach that helped many companies. She knows how to gain and nurture the best clients, and she uses the V.I.T.A.L sales methodology to do so. If you need support to unlock your growth potential, Rebecca will help – personally or through her content.

Resources:
LinkedIn
Twitter
Instagram

37. Carla Johnson

Carla is a globally-acclaimed speaker and storyteller with a unique and entertaining style of her own. She is also a prolific author. Carla has worked with many top architects and actuaries, executives and volunteers, innovators and visionaries over the past two decades. Her book “Experiences: The 7th Era of Marketing” traces her work with the top Fortune 500 brands and has also set the benchmark for a powerful new way for marketing to create value for businesses. More recently, she has released “Re:Think Innovation,” a source for idea generation in entrepreneurship. She has been named one of the top 10 global business-to-business marketing influencers and one of the top 50 women in marketing, She has been traveling across the globe, sharing her views and ideas on cultivating innovation and creativity.

Resources:
LinkedIn
Twitter
Instagram

38. Tara Johnson

Tara is a PPC gal – she’s the lead reporter for CPC strategy, a blog all about growth through paid cost-per-click or price-per-click marketing.

Resources:
Twitter

39. Alice Kemper

Alice Kemper is the President of Sales Training Consultants and SalesTrainingWerks.com – going strong since 1983! She assists organizations in hiring and retaining great employees, and building successful leaders. Her unique 3E Sales Acceleration Technique yields high payoff in just 30 minutes of training.

Resources:
LinkedIn
Twitter

40. Nadya Khoja

Nadya Khoja has a tough job as the Head of Content & Organic Growth at Sunnyside. She not only develops some truly lively marketing content but is also a passionate cook. She runs an underground apartment restaurant called Chez Lisgar. Nadya knows how to create content that her audience will love engaging with. To date, she has contributed to more than 30 marketing and business blogs and publications. This includes The Huffington Post, The Next Web, SumoMe and more. Nadya Khoja has a B.A. in Devised Theatre and a Master’s in Digital Media

Resources:
LinkedIn
Twitter

41. Jill Konrath

Any list of top sales influencers in 2022 is sure to feature Jill Konrath. She’s an international keynote speaker and an author of 4 best-selling sales books. She helps sales managers to optimize and accelerate sales at their organization, driving millions in additional revenue.

Resources:
LinkedIn
Twitter

42. Laura Kozak

Laura Kozak is the VP of Operations at The Tilt. She is an avid blogger and has a great track record in helping companies get their content marketing strategies spot on. Formerly at CMI, she helped many companies understand the how-to of content marketing.

Resources:
LinkedIn
Twitter

43. Pam Kozelka

Pam Kozelka is the Vice President of Operations at SocialTract and has helped numerous online marketing businesses hit their goals. She also holds the position of Manager of The Tilt, and email newsletter for content creators. Pam has an impressive background in social work and values feedback from customers, which she considers to be the most valuable aspect of her job. She has been working in the area of CMI Golf for Autism for over a decade now and is also associated with many nonprofit organizations.

Resources:
LinkedIn
Twitter

44. Anuja Lath

Anuja is a highly successful serial entrepreneur with over 30 years of rich experience handling diverse ventures. The advertising professional has co-founded a range of businesses since 1986 with her first venture being Pugmarks Design Studio, which she co-founded. She also co-founded Pugmarks Inter Web Pvt. Ltd. in 1996 & Red Alkemi Online Pvt. Ltd. in 2005. Anuja specializes in creating design and handling process driven work environments. She is channelizing more than three decades of varied experience to design and develop meaningful and effective online applications based on the SaaS model.

Resources:
LinkedIn
Twitter
Instagram

45. Kendra Lee

For the last 25 years, Kendra Lee has worked for KLA Group – a lead generation company also providing sales training. Under her direction, they’ve helped many small and medium businesses achieve outstanding increases in revenue and referrals. She also delivers keynotes, workshops, and has written 2 books.

Resources:
LinkedIn
Twitter

46. Shari Levitin

One of the top 50 keynote speakers in sales, Shari Levitin knows her stuff. She delivers sales techniques that generate billions in revenue, supports businesses all around the world, and is also a best-selling author. Her Shari Levitin Group, founded in 1997, helps companies get consistent results from top to bottom.

Resources:
LinkedIn
Twitter
Instagram

47. Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, author, columnist and speaker. She specializes in the areas of digital marketing and media, with sharp focus on content strategy, content marketing and converged media. She has worked with leading brands across the globe on digital marketing innovation. Her clients include start-ups, non-profits and Fortune 100 brands. She has to her credit what is arguably the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media. She played a stellar role as vice president at Econsultancy and launched the company’s U.S. operations. Under her leadership, the company grew and started earning profits within one year. She has delivered many public speeches on topics related to digital marketing, advertising, and media.

Resources:
LinkedIn
Twitter

48. Iyia Liu

Iiya Liu is a New Zealand serial entrepreneur who has been killing it with a set of highly popular brands such as Waist Trainer and the Tidal Hair Waver, each eCommerce sensations in their own right. She has gone on to star in her own reality TV show, Boss Babes, and is passionate about helping others achieve and succeed.

Resources:
LinkedIn
Instagram

49. Ahava Leibtag

Ahava Leibtag has a passion for content and believes that she has it in her to take on the most challenging content projects and make them successful. She deals with everything – from education to healthcare and even hip-hop. Ahava has more than 15 years of experience in marketing and writing and is one of the best known content experts. She penned “The Digital Crown: Winning at Content on the Web” in 2013. Ahava is the President and founder of Aha Media Group, a Washington-based content consultancy.

Resources:
LinkedIn
Twitter
Instagram

50. Michele Linn

Michele Linn, among the earliest employees of CMI, was formerly an advisor on editorial strategy. While at CMI, she dealt with editorial, including blogs and annual research, and played a key role in increasing the number of subscribers. Currently, she is the co-founder and chief strategy officer for Mantis Research. Michele was named one of Folio’s Top Women in Media (Corporate Visionary). Michele believes in providing practical and approachable content marketing advice to marketers while helping them improve how they work so that they can achieve better results for their companies. She has published hundreds of articles on the topic and is a popular speaker at industry events.

Resources:
LinkedIn
Twitter

51. Janice Mars

Principal and Founder of SalesLatitude, Janice Mars finds solutions for companies to make their selling teams more successful. She creates sales enablement programs to fit the specific culture and needs of a given business. Her specialties are complex sales strategies and sales growth.

Resources:
LinkedIn
Twitter

52. Julia McCoy

Julia McCoy, a serial content marketer is named among the top 30 content marketers across the world. Listed on Forbes as a thought leader, Julia started showing her creative genius at an early age. At 13, she had written a 200-page book, taught herself internet marketing, and even built a site with GoDaddy. She founded Express Writers, a content agency when she was just 19. Julia is also a best-selling author and is the creator of The Practical Content Strategy Certification Course. She is the host of the Write Podcast and Twitter Chat #ContentWritingChat. Julia has a passion for sharing what she knows and does it through her books and her online courses, which has a large number of followers and subscribers. The wife and mom is a confirmed coffee addict.

Resources:
LinkedIn
Twitter
Instagram

53. Clare McDermott

Clare McDermott is the founder of Ravn Research, which focuses on research and data journalism. She is the former chief editor of the bi-monthly Chief Content Officer magazine, published by the Content Marketing Institute for senior marketers. She is also the founder of Boston-based SoloPortfolio, which provides content for professional service firms and for management consulting and financial services companies. Clare holds a Masters in literature from Washington University and an MBA in finance and entrepreneurship from Babson College.

Resources:
LinkedIn

54. Jess Mizerak

Jess works for Antavo, a solution helping eCommerce companies create better customer loyalty programs. She also talks about gamification to grow e-commerce stores.

Resources:
LinkedIn

55. Pamela Muldoon

Pamela Muldoon is a unique bundle of talent with her 30+ years behind the mic and 25+ years of marketing experience. Pamela was a radio personality and did voiceover talent and podcast hosting. She has been professionally podcasting since 2009 and has worked as Podcast Network Director for the Content Marketing Institute. Currently, she works as the director of content strategy for Avalara. Her credits in podcasting include Content Marketing 360 and Content Marketing NEXT.

Resources:
LinkedIn
Twitter
Instagram

56. Katie Mullen

Katie Mullen is the Director of Sales Training and the CEO of MMS Consulting. Having extensively researched customers’ thoughts and pet peeves, she developed a unique approach to cold calling and prospecting. She’s also the host of the Golden Rule of Selling Podcast.

Resources:
LinkedIn
Instagram

57. Lisa Murton Beets

Lisa is the research director at Content Marketing Institute with the responsibility of handling everything related to annual content marketing survey. She also works with the institute’s consulting/advisory and sales teams to develop and report on custom research surveys. Lisa has worked as a B2B journalist, and earned accolades with her skills as a managing editor, nonprofit communicator, small business owner, and editorial consultant/director. She has successfully handled a range of custom publishing projects. Lisa has edited eight books on content marketing.

Resources:
LinkedIn
Twitter

58. Nancy Nardin

Nancy Nardin is a world’s leading sales technology expert and the founder of Smart Selling Tools – a website with free resources on sales tech. Thanks to her, salespeople can easily find the right tools for their business. Her SalesTech Landscape has been widely recognized and she was named one of the top social sales influencers by Forbes. She’s also a member of the Sales Enablement Society.

Resources:
LinkedIn
Twitter

59. Anita Nielsen

Anita Nielsen is a B2B sales sensei who teaches how to win more deals by using a human approach to selling. She couldn’t stand the one-size-fits-all trainings and methodologies she encountered in corporations, so in 2014 she founded LDK Advisory Services. Through compassionate and fully personalized coaching, she removes the obstacles in sales professionals’ paths.

Resources:
LinkedIn
Twitter
Instagram

60. Colleen O’Hara

Colleen O’Hara is Vice President of Marketing for PCF Insurance Services. Formerly Executive VP of Marketing & Communications at Acrisure, she was the primary marketing resource for Acrisure’s Agency Partners and iwa responsible for programs to support the strategic direction and positioning of the network. Prior to her role at Acrisure, Colleen spent over four years as the Marketing Director at Britton Gallagher, an Agency Partner based in Cleveland, Ohio. Colleen has a very strategic approach, particularly on how to best provide marketing value and support in a highly impactful, but very scalable way to agency partners.

Resources:
LinkedIn

61. Meredith Elliott Powell

Who should be considered one of the top sales influencers in 2022 if not Meredith Elliott Powell? As a sales futurist, she helps business leaders and salespeople discover their competitive advantage. She’s a business motivational speaker at MotionFirst and an author of many sales courses and virtual programs. She’s also written books that will help your business thrive.

Resources:
LinkedIn
Twitter
Instagram

62. Lori Richardson

Lori is Founder & CEO of Score More Sales, a sales strategy firm and is President of Women Sales Pros, a community that supports and promotes all of the B2B women in sales groups. She is champions sales as an admirable profession and delivers that message through keynotes, hosting a podcast, “Conversations with Women in Sales” and teaching companies how to find, hire, retain and promote more women in sales and sales leadership roles.

Resources:
LinkedIn
Twitter
Instagram

63. Gretta van Riel

Gretta founded her first startup, SkinnyMe Tea (SMT), at the age of 22 with $24 in the bank. She currently runs an influencer marketing platform called Hey Influencers, which helps link and grow relationships between brands and social media influencers. Greta manages 4 ‘social first’ e-commerce startups with over 16 million combined followers on Instagram across accounts.

Resources:
LinkedIn
Twitter
Instagram

64. Katharine Rose

Katharine Rose is a director and trainer at Your Sales Partners. She delivers online and in-person training in sales, communication skills, customer service, and recruitment. Many businesses have benefitted from her product Your Sales Kit. She also founded Ahead4Business Ltd – a team of business development and sales specialists.

Resources:
LinkedIn
Twitter

65. Jeannine Rossignol

Jeannine is an entrepreneur/business owner and has worked previously as the VP of Marketing for Xerox HR Services for more than 20 years. She is known for her amazing curiosity and decisiveness that helps her get a firm grip over the latest industry trends, insights and innovations and utilize them effectively in real marketing situations. She offers unrivaled expertise in content marketing, demand generation, social media and everything that’s digital. Jeannine is also a speaker in high demand.

Resources:
LinkedIn
Twitter

66. Lisa Sabin-Wilson

Co-founder and COO at WebDevStudios, Lisa Sabin-Wilson is another influential personality in the WordPress circle. She is the author of several books including WordPress for Dummies. For actionable insights on WordPress web design and development, you can follow her blog and twitter handle.

Resources:
LinkedIn
Twitter

67. Kimberly Shernoff

Kimberly Shernoff is all about sales training. She helps small business owners with no backgrounds in sales to feel confident in the sales process. Her Mindset Awakening has partnered with global companies, such Victoria’s Secret and Areotek, and start-ups alike.

Resources:
LinkedIn
Instagram

68. Liz J. Simpson

There’s no doubt that lists of top sales influencers in 2022 will include Liz J. Simpson. She works with organizations to drive revenue growth through LinkedIn, and helps women experts land high-paying corporate clients. She’s a proud speaker and trainer who knows how to grow revenue by aligning sales and marketing to digital strategies.

Resources:
LinkedIn
Twitter

69. Ann Smarty

Ann offers her services and knowledge through SeoSmarty.com. She has a particular focus on blogging and online marketing consultation with 15 years of experience in her field. Aside from her presence at SeoSmarty, Ann is also the founder of MyBlogGuest, MyBlogU, and Viralcontentbee.com.

Resources:
LinkedIn
Twitter

70. Aleyda Solis

Aleyda Solis is a global SEO consultant, providing services through her company Orainti. Forbes listed her as one of the top 10 Digital Marketing specialists to follow in 2015, and she was one of Entrepreneurs 50 Online Marketing Influencers to Follow in 2016. Her career has seen her working for companies in the United States, Central America, and Europe with her company Orainti.

Resources:
LinkedIn
Twitter

71. Jade Spooner

Jade is an Australian entrepreneur who co-founded a digital nutrition program that has grown a cult following in Australia, so much that it landed her on the Forbes 30 Under 30 List Oceania. Follow her social media accounts for brilliant business book recommendations, behind-the-scenes and a look into the kind of life you can build alongside a successful business.

Resources:
LinkedIn
Twitter

72. Hannah Stacey

Hannah is the Head of Demand Gen for Ometria, a SaaS that’s helped clients like Seraphine send related marketing messages and grow their store.

Resources:
LinkedIn
Instagram

73. Heather Taylor

Heather is a writer, filmmaker and media and communications specialist. She was listed by Brand Republic as one of the top 200 most influential bloggers. She is the co-founder of creative studio Cereal Made. Heather has also worked as acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. She is a speaker in demand at events on social media, marketing, community, and filmmaking. She is also a consultant for media strategy and has worked with a number of startups and charitable organizations.

LinkedIn
Twitter
Instagram

74. Helen Tebay

Helen Tebay has a passion for customer-focused sales. She believes in removing the jargon and connecting with the customers by putting them first. Startup owners and solopreneurs come to her for reviews of their current sales process and help with improving it.

Resources:
LinkedIn

75. Suzi Trajanovski

As the National Network Growth Manager at Loan Market, Suzi Trajanovski supports existing brokers in developing their businesses and recruits new ones. She’s a mentor through and through, and an inspiring representative of women in finance.

Resources:
LinkedIn

76. Helen Van

Helen was born in Sweden, but now resides in beautiful New Zealand building her popular online activewear brand, Aim’n. For beautiful, engagement-boosting marketing content ideas, check out the official Aim’n Instagram page. Otherwise you can catch up with what Helen is doing via her personal account.

Resources:
LinkedIn

77. Tracey Wallace

Tracey is the Director of Marketing at MarketerHire and the founder of Doris Sleep. Previously she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference. Here is Tracey’s blog on BigCommerce. And here, you can find her LinkedIn and Twitter accounts. Tracey frequently publish podcasts. She promotes them on LinkedIn, for example, here.

Resources:
LinkedIn
Twitter

78. Zia Daniell Wigder

Zia is the Chief Global Content Officer of Shoptalk, a major event with speakers around retail and eCommerce. She also puts out loads of great info on the Shoptalk blog.

Resources:
LinkedIn
Twitter

79. Kelley Whetsell

Kelley Whetsell is the founder and President of Meeting Demands. She is passionate about two things: travel and connecting with new people. She also loves being part of dynamic, engaging events that can add proven value for her clients. Kelley has more than 20 years of experience in the meeting and event planning industry. She specializes in creating platforms that showcases the unique culture of clients and thus helps them in achieving their strategic goals and objectives.

Resources:
LinkedIn
Twitter

80. Carlyn Wiltshire

Carlyn Wiltshire offers consulting, training, and coaching services to help B2B businesses grow sales. Her specialty is technical sales. Over the years, she’s managed sales teams for large corporate companies and so far she’s trained well over 200 salespeople to become confident and successful.

Resources:
LinkedIn
Twitter

Summary

Women in e-commerce certainly color outside the lines and simply cannot be labeled. Some of them hold high managerial positions, some use their creativity to build their e-commerce business or help others in growing online.
Nevertheless, we shouldn’t forget that when it comes to e-commerce women are still in the minority. Lots of things are yet to be done, especially when talking about LDCs and emerging markets.
We hope this article shed some light on the question of women in e-commerce, their situation, the raising opportunities, and the real obstacles they need to overcome every day.
We also look forward to add brand new names to this list next year.