Although there are more and more new online shops, Allegro is still the most popular selling platform in Poland and one of the 10 biggest in the world. Every month, it has about 18 million visitors, who make 24 million transactions in total. There are two sides to every coin though – there are also...
Author: Aleksandra Holownia
Price skimming – a strategy for innovative brands
Category: Pricing strategies
What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower...
Where to check prices of electronics products? Amazon, Google Shopping and Idealo analysis
Google Shopping, Amazon, and Idealo are the most popular e-commerce platforms in the UK that consumers usually use to compare the electronics products prices. More and more retailers consider promoting their offers in all of these channels to attract the biggest consumer base possible. Based on data concerning 1,192 products from the electronics market, we...
What is penetration pricing?
Category: Pricing strategies
Penetration pricing is one of the most effective pricing strategies that allows companies all over the world to maintain a leadership position in their sectors. In this blog post, we want to take a closer look at this pricing strategy. What is penetration pricing? How can you devise an effective penetration pricing strategy? And does...
Multichannel selling: Which products to sell and promote on the most important e-commerce platforms?
Currently, most online shops sell and promote their products not only on their own websites but also in many other channels. Frequent platforms include Amazon, eBay, Google Shopping, Idealo or Allegro. The sellers often ask themselves questions such as: In which channels should I offer and promote my products? Which product categories should I focus...
Psychological pricing – how does it work?
Category: Pricing strategies
We entitled this blog post “Psychological pricing – HOW does it work?” for a reason. Today, no one doubts that diverse psychological pricing strategies do work and help you attract more customers. In fact, thousands of online stores worldwide use them extensively to sell as many products as possible at the prices bringing the highest...
Competition on Google Shopping vs Ceneo: Dealavo Report
Ceneo and Google Shopping are undoubtedly one of the most popular e-commerce platforms in Poland. In the past, retailers focused primarily on making their products available on Ceneo – this was because of the high popularity of the Polish comparison platform with the consumers. Nowadays, however, it has become common to check out offers on...
Sales funnel in e-commerce – how to build it and use it?
Category: E-commerce, E-commerce management
How to effectively attract customers to an online shop? This is a question frequently asked by many e-commerce sellers. Generating site traffic is not enough. To turn visitors into paying customers, you have to build an effective sales funnel. What is a sales funnel and how to use it to improve sales? How to build...
Your offer in Google Shopping – Costs and conditions in a nutshell
If you’ve ever looked for a specific product in Google, you certainly saw the Google Shopping ads presented in the SERP (Search Engine Result Page). Google Shopping is, in essence, a comparison shopping engine. Its main purpose is to help customers using Google find the products they want and purchase them without browsing tens of...
Ceneo.pl – what do you need to know about fees and commissions?
Ceneo is a Polish price comparison website that allows online stores to present their offer to millions of customers. On the other hand – it allows the customers to find the product they are looking at the lowest price. Currently, there are over 26 thousand registered stores on the platform and the total number of...