ADS advertising is a special type of product placement on Allegro platform. The payment is based on the number of times users click on the ad (pay-per-click). Currently, there are several variants of such advertising and their efficiency depends on many factors, such as selecting proper ad placement, adjusting rates and the budget, as well...
Everything you need to know about e-commerce analytics
Category: E-commerce marketing
How can you create the perfect e-commerce business? Are elements like legible layout, intuitive operating, and vast inventory sufficient? These aspects are, of course, of paramount importance, but frequently, the list of your must-haves is much longer. That’s why e-commerce analytics is so important. In this article, we will show you how and why you...
E-commerce market in Europe – how to start selling internationally?
Category: E-commerce management
If you run an e-commerce business, the idea of expanding your business abroad has probably crossed your mind. Nowadays it’s easier than ever to sell in foreign countries. One of the reasons is the popularity of international marketplaces and the ease with which a seller can add new countries to the covered markets list. However,...
Facebook Ads for e-commerce: Effective advertising on Facebook
Category: E-commerce marketing
The decision to start advertising your e-commerce business via Facebook Ads can be a huge milestone in your store’s development. Thanks to a mind-boggling reach and vast ad personalization options, you can reach precisely the customers you want. How can you do that? When you analyze the marketing offer of Mark Zuckerberg’s platform, you will...
Pricing trends in the electronics & household appliances e-commerce market: Interview with Jakub Kot, CEO at Dealavo
Category: Pricing strategies
This interview is part of the report “Trends in the electronics and household appliances e-commerce market“. Over the last few years, you had a chance to discuss the pricing topics with representatives of several industries. Have you noticed anything particular about the companies offering electronics or household appliances? Are their pricing needs somehow different? Jakub...
How Can Social Media Help Upcoming D2C Businesses Acquire Customers and Optimize CAC?
Category: News and press releases
The rise of direct-to-consumer (D2C) brands is one of the most prominent eCommerce trends in this era of online retail. D2C sales in the US alone are projected to reach $175 billion by 2023, up from only $76.68 billion in 2019. Customers are also showing significant interest in buying from D2C brands. Over 50% of...
Effective sales promotions for e-commerce
Category: Pricing strategies
Sales promotions can be very effective when it comes to increasing sales and customer engagement in your online store. However, as always, you should start with a well-thought-out strategy. What should you remember about when it comes to sales promotions? What techniques can you use? And what mistakes should you avoid? That’s what we are...
Customer loyalty and retention strategies for e-commerce
Category: E-commerce management
A loyal customer is a holy grail of the e-commerce sector. Getting one isn’t easy and requires a well-thought-out strategy and sustained efforts. In this article, we want to talk about customer loyalty and customer retention. What can your store do in order to attract and retain more customers? And what are the most effective...
eCommerce Trends and Forecasts to Prepare for in 2022
Category: E-commerce
The advancements in technology have generally improved the lives of people. For example, instead of driving to and from different stores to buy products, consumers can just place the order online using their mobile device at home. This is why business owners must set up an eCommerce store. By bringing your business to the touch...
The People You Need to Take Your E-Commerce Business to New Heights
Category: E-commerce
Guest post written by Carlota Preston COVID-19 has changed the way we work and live, with our increasingly digital lifestyles likely to remain the status quo. As a result, many industries have had to accelerate their digital presence rapidly, with TechCrunch finding that COVID-19 accelerated the consumer shift to e-commerce by over 5 years. Consequently,...