How to sell abroad (in the EU) with Allegro
- 13 July 2023
Although Allegro is a typically Polish marketplace, it’s growing rapidly across European Union. Recently, Allegro introduced several features and services for sellers making it much easier for them to offer their products also in English and ship them to 24 European countries. If that’s your goal too – read on, because, in this post, we’ll show you how to start selling abroad with Allegro.pl.
According to E-commerce Germany News, Allegro is not only the largest Polish marketplace but also number five on the list of Europe’s most visited online marketplaces. As of January 2023, this marketplace has over 18 million users, which is a very good result!
If you’ve never heard of Allegro, you can think of it as a Polish Amazon. Allegro offers almost any type of product from gardening equipment to car parts. There are 12 main product categories that are divided into dozens of smaller subcategories. So even if you’re looking for “spare parts for agricultural machines”, Allegro has got you covered.
Source: Allegro.pl – product categories tree
What many people don’t know, though, is that Allegro is also available in English and ships products to other European countries, meaning it’s a worthy sales channel for all the online sellers located in the EU. And that’s what we want to talk about today. We want to show you what you need to do to start selling your products on Allegro and ship them EU-wide.
Step 1: Create an account
Allegro is open to all sellers from the European Economic Area (EEA). You start by filling out the registration form and providing all the requested business details (e.g., your tax identification number).
In the next step, you must provide bank account data. You can do so by sending bank documents confirming your ownership of the indicated account, or you can just make a verification transfer.
The last step of the account-creation process comprises sending your ID with a photo. Once that’s done, you’re almost good to go! Before you start selling products, though, you need to upload your returns policy, complaints policy, and shipping policy.
Here you will find detailed information on how to create an account on Allegro (make sure you see the English version; you can do so by switching to English at the bottom of the page).
Step 2: Enable cross-border sales
Your account is ready to go; you’ve completed the verification process, and it is time to sell some products! Before you do, though, you need to enable cross-border sales. This is important as, by default, Allegro is still a Polish marketplace, and it operates mostly in Poland. So, all the delivery and payment options are tailored to the Polish market.
To enable cross-border shipping on Allegro, you need to go to the My Allegro section and select the “Shipping settings” tab. Open the delivery price lists and find the section Allegro Standard – shipping from Poland abroad. There you need to select the “Allegro Kurier DPD” option. It will automatically include all cross-border delivery methods to 24 European Union countries with the option of payment in advance.
Once that’s done, you can move on to creating shipping price lists. They allow you to show your customers:
- Which shipping options do you offer
- What is their cost
- What is the delivery time
- How many items can fit into a single parcel
- If you ship abroad
Go here to find out more details about shipping on Allegro.
Step 3: Start selling and benefit from Allegro’s features for foreign sellers
Now, the rest of the process is very similar to Amazon. All you have to do now is list your products, receive payments, and ship your parcels. Allegro provides an intuitive and transparent dashboard so that you have full control over your sales.
Source: https://allegro.pl/help/sell-on-allegro
Regardless of whether you are a foreign seller that wants to offer their products to Polish customers or you have a company in Poland and you want to sell your products abroad, Allegro can help you streamline your work. It’s vital to get acquainted with all the services and features Allegro provides to cross-border sellers. Let’s have a look at them.
Super-easy access to the Czech market
For starters, if you’re interested in the Czech market, Allegro has a Czech website version that’s fully tailored to this market. If that’s what you’re after, start with Allegro.cz. We will discuss Allegro.cz in detail in the coming article on our blog, so be sure to visit us soon!
Attractive delivery rates
It’s no secret that cross-border shipping can be expensive. Not with Allegro, though. As a part of Allegro’s shipping offer known as Wysyłam z Allegro (en. I’m Shipping With Allegro), this marketplace offers attractive shipping rates for all sellers using this program. Allegro brags that their rates start at just 10.99 PLN per parcel (less than 2.50 EUR). The delivery is available for 24 EU countries.
Ready-made translations
Whether you are a foreign seller who wants to sell their products to Poles or you want to conquer Europe with your Polish offer, Allegro offers an automatic translation service so that you don’t have to worry about it. It’s all based on the language version a given customer selects. If someone selects the Polish version, they will see all the English listings in Polish and vice versa. Obviously, this is an important feature as people usually feel much more comfortable when buying products in their native language.
This is true especially when it comes to the Polish Market. According to a recent E-commerce in Poland 2022 report, only 32% of Polish Internet users buy products at foreign stores (compared to 75% buying in Polish stores). The conclusion is obvious – if you want to sell your products to Poles you must offer products in Polish!
One Fulfillment by Allegro
If you’re planning on selling your products to Czechia and Slovakia, you don’t even have to worry about shipping. This is where Allegro’s fulfillment service steps in the game. One Fulfillment by Allegro is a comprehensive logistics outsourcing service. Allegro takes care of storing, packing, and shipping your products. Moreover, their promise is to send parcels the very same day!
Source: https://allegro.pl/kampania/fulfillment
If you want to find out more and apply for this service, you need to send a contact form that can be found here.
Tools that will help you succeed on Allegro
You can facilitate your work even more and use some of the useful platforms and tools helping you manage your online store and its offer. Below, you will find a list of three such tools:
BaseLinker
Baselinker is a sales management tool that enables the integration of an online store with other sales channels (including Allegro). Thanks to its functionality, all the stock levels and orders from various platforms (including Allegro, Amazon, eBay, etc.) can be viewed and managed within one simple dashboard. The system also allows you to configure carriers, send parcels, and print shipping labels. Read more on how to integrate Allegro and BaseLinker.
SALESmanago
It’s a complex tool for automating your marketing and e-commerce activities. Its main functions include:
- Lead generation
- Email marketing
- Marketing campaign management
- Sales management
- Social media management
Users also have the option of integrating the platform with other websites and tools such as Facebook, Magento, Microsoft Dynamics, Salesforce, WooCommerce, and Zoho. Although SALESmanago cannot be directly integrated with Allegro, it can be integrated with BaseLinker, thus allowing you to create one advanced digital ecosystem to manage your store’s online presence.
Dealavo
You probably already know the last tool on our list. Dealavo helps you with setting and automating prices in your online store. Our platform tracks prices in the indicated places (competitive stores, marketplaces including Allegro, Google Shopping, and more) and, on this basis, determines the optimal prices for the products that you offer. In other words, the tool enables online stores to automate their pricing policy based on market and internal data. To make Dealavo more effective and accurate, we use advanced AI algorithms. Read more about our price monitoring service for Allegro sellers.
Learn more about Dealavo!
Wrapping up
Allegro is surely a good idea to consider when it comes to cross-border sales in Europe. With over 18 million users, this marketplace can give you easy access to a whole new target audience, especially in Poland, the Czech Republic, and Slovakia. If you want to know more about selling on Allegro, take a look at these two resources:
And don’t forget to use tools that will help you outrun your competitors! Hint: We mean Dealavo 🙂
