During the Covid-19 times, e-commerce boosts. Only in 2020, it grew by 44% year by year in the U.S. [1]. This is an incredible increase in only one year. On the one hand, it gives great opportunities for e-commerce businesses to grow. On the other hand, the number of competitors grows as people are attracted...
Dropshipping – definition and pricing strategies
Category: E-commerce, E-commerce management
Online sales have been steadily gaining popularity. According to Statista, e-commerce sales will increase by 14.3% in 2021. The growing competitiveness in this market makes entrepreneurs constantly look for new ways to maximize profit and optimize costs. That’s how the dropshipping model gained popularity. What is it, how does it work and what do you...
Target marketing in e-commerce
Category: E-commerce, E-commerce marketing
Go far and wide or rather focus on a specific customer segment? This is a question almost every e-commerce business owner faces, and this is what target marketing is all about. You can generally think about your products and customers in two ways: By treating them like one mass or dividing them into narrow niches/segments....
Dealavo and Insaas announce partnership for e-commerce data insights
Category: News and press releases
Munich and Warsaw, April 26, 2021 – Valuable insights based on reliable market data – this is the expected outcome of a partnership between Dealavo and Insaas. The collaboration will be based on the synergy between Dealavo’s expertise in e-commerce data extraction and Insaas’s specialization in its analysis and presentation. “Thanks to the partnership...
Top 15 influencers in e-commerce 2021
Category: E-commerce
Today, we want to talk about something other than pricing strategies and show you our list of top e-commerce influencers you ought to follow in 2021. We’ve gathered a list of 15 influencers who talk about diverse aspects of running an e-commerce business. If you work in e-commerce, we bet you will find their experience...
How to increase sales on Allegro?
Although there are more and more new online shops, Allegro is still the most popular selling platform in Poland and one of the 10 biggest in the world. Every month, it has about 18 million visitors, who make 24 million transactions in total. There are two sides to every coin though – there are also...
Price skimming – a strategy for innovative brands
Category: Pricing strategies
What do you think about lowering prices instead of increasing them? This is what price skimming is all about. Companies that create innovative products, in most cases, initially set high prices for them when they are introduced to the market for the first time, and then, as their products become outdated or replaced, gradually lower...
Where to check prices of electronics products? Amazon, Google Shopping and Idealo analysis
Google Shopping, Amazon, and Idealo are the most popular e-commerce platforms in the UK that consumers usually use to compare the electronics products prices. More and more retailers consider promoting their offers in all of these channels to attract the biggest consumer base possible. Based on data concerning 1,192 products from the electronics market, we...
What is penetration pricing?
Category: Pricing strategies
Penetration pricing is one of the most effective pricing strategies that allows companies all over the world to maintain a leadership position in their sectors. In this blog post, we want to take a closer look at this pricing strategy. What is penetration pricing? How can you devise an effective penetration pricing strategy? And does...
Multichannel selling: Which products to sell and promote on the most important e-commerce platforms?
Currently, most online shops sell and promote their products not only on their own websites but also in many other channels. Frequent platforms include Amazon, eBay, Google Shopping, Idealo or Allegro. The sellers often ask themselves questions such as: In which channels should I offer and promote my products? Which product categories should I focus...