Customers who buy products online display different types of buying behaviors. They are the result of a combination of different factors – income, age, sex, habits, interests and needs. Because of such a large diversity, it is almost impossible to prepare an offering that would be attractive to all customers. And this is where market...
Price monitoring in the pharmaceutical industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Pharmaceutical industry. You will find insights for online shops which want to stay competitive in this market. We will cover the following topics: What are the characteristics of the pharmaceutical industry? What are the challenges related to price monitoring and...
Price monitoring on the Household equipment market
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Household equipment market. You will find insights for online shops that want to stay competitive in this market. We will cover the following topics: What are the characteristics of the household equipment market? What are the challenges related to...
Price monitoring in the Fashion & Apparel industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the Fashion & apparel industry. You will find insights for online shops that want to stay competitive in this market. We will cover the following topics: What are the characteristics of the fashion & apparel market? What are the challenges...
Price monitoring on the books & media market
Category: E-commerce
In this article, you will find tips on how to use price tracking software on the Books & media market. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the books & media market? What are the challenges...
Allegro vs Amazon – major similarities and differences
Initially, Amazon was a platform available only in the US. Gradually, however, it started to become a strong player also on the European markets. In January 2021, it arrived in Poland, and, as of 27 January, it enables account registration at sell.amazon.pl. The Seller Central Poland panel is also available to sellers. This is a...
Conventional sales strategies in e-commerce. How to use them and what is the Marketing Mix?
Category: E-commerce, E-commerce marketing
Although the times are changing, some areas connected with acquiring new customers and selling products are still the same. We are referring to the Marketing Mix, also known as the 4 P’s – four essential elements that affect sales. What exactly is the Marketing Mix and what is its role in e-commerce? Does this strategy...
Price monitoring in the FMCG (CPG) industry
Category: E-commerce
In this article, you will find tips on how to use price tracking software in the FMCG (Grocery) industry. You will find insights for online shops which want to stay competitive on this market. We will cover the following topics: What are the characteristics of the FMCG (grocery) market? What are the challenges related to...
How does Apple use being a luxury brand? – Case study of a skimming strategy
Category: E-commerce
The skimming, creaming or prestige strategy is a pricing strategy intended to set the highest possible price after the launch of a new product on the market and sell prestige products to buyers for whom price is not a limiting factor. To use this strategy, the company must have a strong brand, devoted customers and...
Amazon launch in Poland – entrepreneurs can already register their accounts
Amazon’s entry into the Polish market had been anticipated for a few months already – this intensified in November 2020, when InPost extended its cooperation with Amazon. Today, on the 27th of January 2021, Amazon made it possible to register accounts in Polish on sell.amazon.pl in preparation for the, already official, launch of the...