If you’re an e-commerce store owner or a manufacturer, chances are you have heard of offline price monitoring. But do you actually know what it is and how it can help your business? Understanding the basics of offline pricing and its impact on businesses can be a game changer for retailers who need to stay...
Is Google Shopping the best price comparison website? – Find Google Shopping alternatives for your Internet shop
Google Shopping is probably the world’s most popular product search and comparison tool. According to Google’s official data, people use their comparison service more than a billion times a day. That’s surely an impressive number, but what about other similar websites out there? Let’s have a look! It might seem that Google Shopping dominates this...
Dynamic Pricing – Repricing for Shopify: How to Set & Optimize Your Prices for Maximum Profit
Category: Pricing strategies
Shopify is one of the most popular e-commerce platforms out there, with a market share of slightly over 10%. If you operate in North America or even in Europe, there is a chance your store runs on this platform. In this post, we want to show you how you can use dynamic pricing (repricing) when...
The 5 Most Common Conversion Rate Killing Mistakes & How to Solve (at least one of) Them
Category: E-commerce management
One of the key factors that affect a business’s success is the conversion rate. You can have a brilliant landing page and a perfectly working online store, but people may come and go without making any purchases or signing up for your newsletters. The more people visit your website without taking any action, the lower...
Discover the Best Offline Price Monitoring Tools
Category: E-commerce management
Whether you run an online store or a brick-and-mortar business, you usually compete with all retail businesses – both online and offline. That said, if you want to be successful in this competition, you need to have access to pricing information coming from both online and offline channels. That’s what offline price monitoring is all...
Inventory turnover rate and goods rotation: fast-moving and slow-moving items – Why are some of your products not selling?
Category: E-commerce management
Are you scratching your head, wondering why some of your products are not selling? If so, you may want to look into how quickly goods move from the warehouse and forecourt shelves in inventory turnover. The faster goods move off shelves, the higher the profits can be, while slow-moving items can have a significantly detrimental...
Should your offer always be the cheapest? The pros and cons of a low-price strategy in e-commerce
Category: Pricing strategies
The e-commerce landscape is becoming increasingly saturated, and competition amongst online retailers is intensifying. Companies are looking for novel ways to stand out from the crowd, differentiate their brand, and attract customers. One of the key approaches many have embarked on is reducing prices across their product ranges in order to increase sales by appealing...
Getting the e-commerce pricing right for startups: 7 factors to consider in your pricing strategy
Category: E-commerce pricing trends
Pricing is one of the most critical success factors for any e-commerce business, especially for startups. As a retailer with your new online shop, you want to get it just right from the start — setting prices that drive customers to buy yet remain profitable and sustainable in the long run. In this blog post,...
Optimizing Google Shopping Ads – 10 Ways You Need to Know
Category: E-commerce
As an eCommerce store owner or a digital marketer, you should know the importance of advertising your products on Google. Optimizing Google Shopping Ads is an excellent way to increase visibility, get higher click-through rates, and ultimately drive more sales of the products you want to advertise. Here, we’ll show you how to optimize Google...
Zalando Marketplace – The Ultimate Guide
Are you looking for the best way to increase your ecommerce sales? Zalando Marketplace can be an excellent solution, offering access to a vast global network of buyers and sellers. In this guide, we’ll discuss what Zalando Marketplace is and how you as an ecommerce company or a retailer can use it to reach new...
