Every year, sellers and buyers eagerly anticipate this special day in November. During Black Friday, customers can find special product offers for every category – electronics, clothes, toys, tickets for various events and more. Retailers compete in terms of advertising ideas to reach as many potential customers as possible. Of course, creativity is indispensable in...
Category: Pricing strategies
Your complete guide to Price Monitoring
Category: E-commerce management, Pricing strategies
Managing an e-commerce business can be challenging, and as the e-shop grows, so does the number of tasks that need to be performed. Administration, product procurement (or manufacturing), pricing and delivery, customer support, advertising, warehousing – these are just some of the tasks that require attention. Between all that, you have to find the time...
Premium pricing in e-commerce: Key strategies and examples
Category: Pricing strategies
It has long been known that premium brands and their target audiences differ from other groups. Crafting the right strategy to appeal to these consumers is a significant challenge, as is monitoring the competition in this luxury, competitive market. So, what is a premium pricing strategy in e-commerce? Let’s take a closer look. Premium Pricing:...
Competitive Price Analysis (E-commerce World Guide)
Category: Pricing strategies
Competitor analysis is a key process in e-commerce, allowing you to better understand how you are positioned in the market in terms of pricing and to assess the strength and influence of other players in the market. Such an exercise enables you to identify your pricing strategy and potential areas where you can improve your...
Competition pricing as a basis for stable e-commerce business development
Category: Pricing strategies
Monitoring your competitors’ prices is one of the most crucial aspects of successful e-commerce business. After all, no shop operates in a vacuum. If your prices don’t encourage people to buy, customers will skip to your competitor’s offer. With a view to improving price strategy, we present to you a guide that show the value...
Price Observatory Alternatives For E-stores – Choose The Best E-commerce Price Monitoring Tool
Category: Pricing strategies
An understanding of e-commerce price monitoring tools is essential for success in this dynamic environment. To assist you in improving your e-commerce pricing strategy, we’ll look closely at Price Observatory alternatives which e-stores can make a good use of. The text will also provide you with a comparison between Price Observatory and our own price...
Experimenting with price: 7 strategies for increasing sales
Category: Pricing strategies
Price plays a crucial role for most customers when they select an online shop. As an online store owner you have an opportunity to conduct various price experiments. In many cases, the good approach is getting for advanced automation tools. In the following article, we will delve into how you can leverage price experimentation to...
Price Index Formula – calculation of key indicator for price monitoring
Category: Pricing strategies
Are you looking for the strategies to increase sales in your e-commerce business? One way you can try is to monitor prices over the time and draw the thoughtful conclusions. One important concept in price analysis is Price Index Formula. If you want to know, how to get advantage of this formula, this article provides...
Pricing Strategies: How to Scale and Grow Without Losing Profit (Guide)
Category: Pricing strategies
E-commerce is a highly competitive sector. Customers have millions of products to choose from. Even a small change in the product’s price can often decide whether you will close the deal or not. Naturally, online stores have many different ways of growing their business, especially the marketing-related ones. But if you want to thrive in...
Is big data still effectively driving e-commerce?
The world of big data, known as Big Data, has become a fundamental pillar of modern e-commerce, sparking a revolution in the way companies approach creating effective business strategies. It is now hard to imagine an online business that does not utilise data and base most of its decisions on it. Furthermore, the principle of...
